News

April Special Discount
10% OFF All Dogi!! (Until April 27th, 3 pm JPT)
10% OFF All Dogi

Here we are in April, the Hanami (Cherry Blossom viewing) season has set the beginning of the new year here in Japan! And this year starts in the best way possible as we are finally welcoming (back) Rahel onto our staff, we want to wish her a good return among us!

Our special Charity event is now over, we raised more than 570,000 YEN that will be donated to the United Nations High Committee for Refugees (UNHCR) to help refugees! As always, we would like to thank you again for your generosity, it always goes beyond our expectations and we couldn't be prouder.

For this new discount and to start Spring in the best way, we are now offering 10% OFF All Dogi! This is the perfect opportunity to purchase a fresh outfit for your Aikido, Kendo, Karate, or Iaido practice. You'll find a great choice of jackets or pants (or, thanks to our sets, both), be it lightweight, standard, or heavy, with a slim cut or a regular one, with Single or Double layer. No matter your needs, you'll find the perfect outfit!

This discount will run until April 27th, 3 pm JPT.

March report
- Our latest accessories discount marked the end of some products made by Fuh-Mi, she is now working on a brand new series of Shikishi that we should be able to reveal in the upcoming weeks, so stay tuned!
- We just added two new products to our Sashiko Products collection! Sashiko products are made from a traditional fabric used mostly for Dogi. They are 100% cotton, extremely resistant, of a very high-quality, and of course, 100% made-in-japan. Discover now the Sashiko Apron and the Sashiko Bandana, both ideal for your everyday life.
That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!
We Stand With the People of Ukraine - We Stand For Peace
We are organizing a special charity program where the proceeds will go to the United Nations High Committee for Refugees (UNHCR), from March 29 to April 5. Read the news in details for more information.

Dear Budoka,

As you know, Seido has never been neutral, we have been modestly contributing to several NGOs for years now with what we believe to be the best interest of Humankind under the Budo philosophy and ethics (to the risk of displeasing a portion of our customers).

Addressing the entire Budo community, Seido would like to state with determination its position against all kinds of wars, and its full support to all victims of any kind of aggression. For this reason, we will be cutting short our March discount and starting a charity campaign from March 29 to April 5.

During this period, 10% of all our sales will be donated to the United Nations High Committee for Refugees (UNHCR).

If you want to make the most of our current discount, please note that it will be stopped on March 29th afternoon (Japan Time) instead of the initially planned date of March 31st. If you would like to participate in our charity event, please hold your order until March 29th afternoon.

Fellow Budoka, the study of Budo teaches us more than techniques, it teaches us a form of wisdom built by Japanese ancient warriors, Samurai, but also by all the wonderful modern Japanese great masters who embraced moral and ethical values of their time.

Japanese masters inherited a tradition of violent civil wars and, through the peaceful Edo period, integrated arts of living. Then, they integrated modern methods and ethics through the Meiji period and fell into the terror of dictatorship of World War II, to finally fully embrace the way of durable peace.

Japan, as a sovereign nation, is the only nation with an army entirely dedicated to its defense, with no capacity for aggression. For more than half a century, this deeply infused into the heart of the Japanese population, and in our everyday life.

Our future and the future of our children shall never know the terror our parents and grandparents lived. As human beings, as a citizen of the world, as Budoka, we feel obligated to stand with the people of Ukraine and to stand for peace.

Jordy Delage

Founder & CEO @Seido Co., Ltd.
March Special Discount
10% OFF on Accessories, Clothing & Traditional Arts!! (NEW DATE: until March 29th, 3 pm JPT)

10% OFF on Accessories, Clothing & Traditional Arts

March is here, spring will begin in a few weeks, and we hope that it will be a season for renewal and better days. The Covid situation at Seido is now better and everything is back to normal. As you may imagine, last month was quite complicated for everyone at the office, there was a lot of incertitude and concern regarding our colleagues but we are now seeing a brighter future coming our way.
Japan also announced a partial reopening of its borders, and we hope that this time, our new team member will finally be able to come back to Japan and join us in the following weeks.
We want to thank you again for all your support and your understanding.
But, it's not time to ease off on the pressure yet, the COVID crisis is not over, we all have to remain careful and take care of each other!

Our (short) discount on Belts & Embroideries is now over, and as spring is coming, we wanted to give you the opportunity to decorate your dojo or your home with a 10% OFF discount on traditional arts!
At Seido, we propose two calligraphy line-ups: one made by Shodo Master Koreian Saiun, proposing various traditional Kakejiku (hanging scrolls), and one made by renowned international artist Fuh-mi, who proposes different styles of calligraphies, with a more contemporary touch, whether in the choice of media or technique.

Alongside these products, the discount also applies to our Accessories and Clothing collections. If you need new Bags, clothing, or footwear to renew your wardrobe, this is the perfect occasion! Zekken for Iaido and Kendo are included in this deal, and let's not forget that goodies are also part of the selection!

This discount will run until March 31st, 3 pm JPT. (Update: Due to our Charity Event regarding Ukraine, this discount will end on March 29th, 3 pm JPT).

February report

We are still publishing Kagami Biraki & Budo Hajime videos from the event that was held in the legendary Nippon Budokan in January. If you haven't yet, check out our dedicated playlist!

That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!
February Special Discount
10% OFF All Belts & Embroideries (until February 28th, 3 pm JPT)
10% OFF All Belts & Embroideries!!

We're already in the second half of February, and unfortunately, the COVID-19 situation in Japan is worrying with new records of contaminations due to the Omicron variant (unfortunately, Seido is no exception).

The majority of the prefectures are now under quasi-emergency states and events are starting to be canceled. Even if we were lucky to be able to attend the Kagami Biraki event last month, many upcoming Budo demonstrations have already decided to close to the public.

We do hope that everything is well on your side, please be careful.

After our discount on Hidden Gems, we decided to go back to one of our customer's favorite products with a 10% OFF discount on All Belts & Embroideries.
Seido offers a very large choice of black, white, & colored belts designed for Aikido, Judo, and Karate practice. All our belts are approved by the Aikikai Foundation and the Aikikai logo can be added optionally. All our belts, except for the soft models, are also at the Kodokan standards and are perfectly suitable for both Judo and Karatedo.

And if you still hesitate on which one is the best for your practice, you can refer to our Seido Obi Size Chart or to our blog article 'How to choose your Aikido belt'.

Alongside these models, Iaido Style Belts & Kakuobi will also be discounted. Iaido style belts are used by Iaido practitioners but are also popular among Aikido practitioners who prefer a thin and wide belt under the Hakama. As for them, Kakuobi are traditional Japanese belts worn with a Kimono or Yukata, or in some martial arts, under the Hakama.

And if you need to customize your belt to make it truly unique, you can embroider it via our customization system! You can find more information on Japanese embroidery on our Embroidery Information dedicated page.

With the COVID emergency situation here, we started late, and this is going to be a short discount, 2 weeks only, so don't miss it if you need it!

This discount will run until February 28nd, 3 pm JPT.

January report
- As mentioned above, the Kagami Biraki & Budo Hajime was held in the legendary Nippon Budokan at the beginning of the month of January. Of course, Seido was there and we started to publish videos of the event. Check out our dedicated playlist.
- Our Iaito collection increased with many new Tsuba and Menuki coming directly from Jisei's Workshop. These products are available individually or as options for custom-made Iaito! Check them out!
That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!
Spotlight on Hidden Gems & Annual Inventory
10% OFF a product selection (until February 1st, 3 pm JPT) - Please note that we will be closed on Jan 28th (Fri) and 31th (Mon) for our annual inventory (taken into account in the shipping date announced on the website).
Spotlight on Hidden Gems, 10% OFF a product selection!

Here we are in 2022! We hope you spent some nice holidays and are ready for a whole new year to come.

The pandemic situation is still concerning all around the world, please be careful and take care of yourself and your loved ones.

To begin the year, we decided to spotlight the discount on Hidden Gems with 10% OFF a product selection! Some of our products are a little less popular than others but they deserve as much attention, and, as usual with Seido, are of the best quality and crafted with a lot of care.
Thus, you'll find some Dogi, Hakama, Calligraphy, wooden weapons, accessories, bags, Kamon engravings, and many more products that you may have not thought about.

This discount will run until February 1st, 3 pm JPT.

Please also note that we will be closed on January 28th (Fri) and 31th (Mon) for our annual inventory.

December report
- We added several new products from Fuh-mi: new Kakejiku (hanging scroll), framed calligraphies, Shikishi, and more! Check them out!
- Following the Hakkuku Nunchaku Sunuke from Master Horinouchi (now sold out), we added the Daengata Nunchaku (Oval) version, available in 30 or 36 cm. Only a few pieces are available, don't wait too long before they are definitely gone!
- And if you prefer the Hakkaku (octogonal) shape, we also offer the Shima Kokutan and Murasaki Kokutan versions. As the Daengata version, stocks are very limited.
- If you missed it, we just published a short video in which Master Koreian practices his art. Master Koreian is a shodō master who makes most of our calligraphies. Watch the video on YouTube.
That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!
2021~2022 New Year's Holidays
Seido will be closed from December 29th and will resume operations on January 5th. There will be no order processing during this time but we'll keep answering your emails from home!

2021 will soon be over and, just like for 2020, this year was mainly marked by the COVID pandemic which makes the situation very difficult. The first half of the year was very uncertain for us, but as soon as the situation appeared to get better and dojo started to reopen, we were overwhelmed by orders! Our days lengthened, and everyone had to work double to make sure every order receive the attention it deserves!

As you know, Seido is run by a small team, and as we prepared ourselves for several months to be joined by a new staff member to help us in a tough situation, borders closed again, letting us still understaffed.

Now, everyone needs to take some rest, our team, partners, craftsmen, and you all. It will seem counterintuitive but don't feel obligated to order, take some time off for yourself, we will come back stronger in 2022, and we hope that you'll be here too.

Thus, Seido will be closed from December 29th to January 4th. We will resume activity on January 5th (Wed).
As usual at Seido, we will provide minimum email support with the goal to answer all messages within 48h during this time.

Please note that all our manufacturing workshops and partners will also close on approximately the same dates.
All orders containing a product (made to order, out of stock product, etc.) for which the production time includes this holiday period will be delayed by approximately 10 days (all is taken into account on the estimated shipping date provided automatically at checkout.)

Everyone here at Seido Team wishes you some very good holidays, peace, and good health.

We are looking forward to serving you again in 2022!
December Special Discount
10% OFF a selection of In-stock Items (until December 24th, 3 pm JPT).

December Special discount

10% OFF a selection of In-stock Items + Special Thank You Present (Out of Stock)

Update: Presents are now out of stock! Thank you all for your support!

Here we are, already in December! Our Black Friday & Cyber Monday Double Fair just ended, closing a busy month for Seido. We want to thank you very much for all your orders during this event. It was a big success, your support was very much appreciated, and thanks to your generosity, we have collected 226899 Yen that we will donate to Doctors Without Borders and UNICEF. Our community showed one more time that we can do great things together and help to build a better world.

As every year, our December "Xmas" sales start right after the BFCM event, we will wait a little bit more to take a rest! For this month's special discount, we will offer 10% OFF a selection of In-stock Items. We selected Dogi, Belts, Bags, Iaito, and many more products that you can easily order and receive right before Christmas! No matter your Martial Art or the one practiced by your closed ones, you'll surely find the perfect item. Don't forget, the very last day allowing for deliveries before Christmas is December 16th!

In addition to this discount, we will be offering a special Towel for ALL orders over 10,000 Yen! It's featuring Seido's motto: "Seishin Itto Nanigoto Ka Narazaran" which can be roughly translated as "where there is a will, there is a way"! This 100% made-in-japan towel has been specially designed by our team for this discount, we hope you'll like it. (Please note that this "collector" item is limited to 500 pieces ;) )

Please note that this discount will end on December 24th, at 3pm Japan Time, so be sure to don't miss it!

November Report

Last month was very busy for all of our staff but we added a new exclusive product that will please wooden weapons lovers: the Hakkaku Nunchaku (Octagonal) Sunuke by Master Horinouchi! When the Horinouchi workshop went out of business at the end of 2019, they left some machines and their stock at the Aramaki workshop. Master Aramaki knows that Seido is run by people with a passion for wooden weapons, so he gave us priority for the stock and we took everything.
We are releasing this special product, for the very last Sunuke Nunchaku ever made by the Horinouchi workshop. First come, first served.

That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!
Black Friday & Cyber Monday DOUBLE FAIR!
15% Donation then 10% OFF everything (until Nov 30th, 4 pm JPT)

Black Friday & Cyber Monday DOUBLE FAIR!

15% Donation to charities then 10% OFF everything

As you know, at Seido we value Budo ethics, so we consider our duty to contribute to social prosperity and help people in need, as depicted in the Philosophy of Budo.
This year's Black Friday Cyber Monday campaign will be split into two parts through a DOUBLE FAIR as we would like this event to be both ethical & a great opportunity for you to make good deals on your favorite items!
As always, our BFCM program will run from Thursday to Tuesday, so we cover all time zones as fairly as possible.

In the first part, there won't be any discounts as we will give 15% to charities for all orders!
Seido and its fellow customers have been giving to charities for several years now and we won't deviate from this rule this year (by the way, this edition will mark the fourth anniversary of our charity program that we launched during the 2018 edition of the Black Friday). From the beginning, we have been making donations to Doctors Without Borders, Amnesty International, UNICEF, and more recently to moreTrees. All those charities are very important to us as they are close to our hearts and beliefs.
Even if the COVID-19 situation is somewhat getting better in most developed countries, many people around the world are still suffering from the lack of treatment. That's why we decided to donate 15% of all orders to both Doctors Without Borders and UNICEF, two organizations with extended COVID-19 support programs around the world. Together, we can make a difference and work for a better future.
Please note that this first part will run until Saturday, November 27th, at 4 pm JPT.

Furthermore, we want our customers to be able to also enjoy our discounts as we do throughout the year, on the second part, the donations will be over, you will get 10% OFF everything!
Our entire catalog will be discounted, so no matter the art you practice, you will benefit from the offer: Dogi, Hakama, belts, wooden weapons, Iaito, Bags, calligraphies, accessories, and more.
Our products are well known for fulfilling the requirement of martial artists around the world and of practitioners with a strong sense of ethics and respect for Japanese traditions.
And don't forget that Christmas is around the corner so you can also take this opportunity if you're looking for something for your loved ones.
This second part will run from Saturday, November 27th, 4 pm, to Tuesday, November 30th, 4 pm JPT.

Seido has always been entrusted by the Budo community to provide quality products along with ethical production and services. We do hope that this double fair will echo through you, both ethically and as an advised consumer.
To conclude, once again, we would like to thank you for your continuous support and for being part of this wonderful community.
Get delivered before '21 Xmas
Very last chance to be delivered before Christmas: December 16th. Check the visual calendar, or read more details here.
Seido offers the fastest service in Japan, that's a fact. But we don't do magic either and while under control, the covid situation has imposed some limits, so to avoid any bad surprise here is our schedule for December!
- Made to Order items (embroidered belts, made-to-order Dogi/Iaito, etc.): Order before November 22nd and you will be delivered before Christmas.
- In-stock products shipped via FedEx, DHL, or UPS: the last chance to get items with embroideries/engravings delivered before Christmas is December 16th.
- Because of the covid situation, significant delays are to be expected with national postal services, so we do not guarantee delivery before Christmas for the standard shipping method (small package/Epacket). Please make sure to select express shipping at checkout.
We usually deliver in 4 days in Europe and North America. Our entire team will be focused on preparing your orders, and all orders placed on the 16th will ship on the 17th.
- We'll be open up until December 28th, then closed from the 29th to January 4th, for our winter holidays. Of course, email support will be slower but maintained the whole time.
Finally, please understand that our carriers don't employ magical reindeer, and Santa Claus isn't working at the customs. Hence, on-time order delivery cannot be guaranteed 100% so please don't wait until the last minute to order!
November Special Discount
10% OFF on Accessories, Clothing & Bags (until November 25th, 3 pm JPT).
10% OFF on Accessories, Clothing & Bags

Here comes November, temperatures are dropping here in Japan, crimson leaves are slowly covering the entire country, preceding colder months.
The Covid situation is finally getting better, the number of cases is now below 500 cases/day in Japan, and under 100 in Tokyo. Of course, nothing is definitive, and cases will certainly rise again in the following weeks, but we can hope for a loosing of the Japanese border rules in the next few weeks. It is extremely important to us, for a reason we have not talked about publicly yet: we are waiting for Rahel Bünzli to reintegrate the team!! Our most loyal customers will remember the name. Rahel, from Switzerland, came to Japan 10 years ago to train at one of the most prestigious Aikido Dojo in Japan under the only 9th Dan Aikido master still alive: Tada Hiroshi Shihan. She stayed with us for several years and contributed to many important decisions that led to what Seido is today. She decided to go back to Switzerland to study new fields at university, and now that she graduated, she is on her way back to Japan. We are extremely happy and proud that she wanted to come back working at Seido, with a much higher position (general manager) of course. Unfortunately, despite the fact she received her visa months ago, Japan's borders are closed to newcomers, including working visas (which really makes things difficult for the team, as we really lack (wo)manpower), so we are eager to see Japan's borders loosening a bit, so she can finally take her position here and help us take Seido to the next level, again!
Anyway, we are relieved to finally be able to be more optimistic regarding the situation. We do hope that it's also getting better around you, take good care of yourself.

Last month's SWORD FAIR received a huge success, many of you took the opportunity to purchase a brand new Iaito, helping us keep the Iaito artisanry and Japanese savoir-faire alive. We wanted to thank you again for that.
This month, we are offering a 10% discount on Accessories, Clothing & Bags!
This is the perfect occasion to purchase new towels, Setta, Jinbei, new bags for your weapons (or your everyday life), and much more things!

Please note that this discount will end on November 25th, at 3pm Japan Time, so be sure to don't miss it!

As for the Black Friday, our usual customers won't be surprised to see that it will revolve around supporting charities. We'll prepare some nice discounts too, but no spoilers!

October report
- Due to popular demand, we added some new artworks from Fuh-mi, including new unique Kakejiku triptychs! A bit outside of the most traditional calligraphy art, but it's also nice to cross the lines a little bit! Discover all Fuh-mi artworks here.
- Following the Tetron Aikido Hakama, our famous Tetron Iaido/Kendo Hakama is now available in custom colors! You can now order it in White, Grey, Light Grey, Purple, Brown, or Gold. Check it out!
- On the YouTube side, we just published our interview with the team behind MUSUBI.
  It is based on a fusion between ancient martial arts such as Iai, Kenjutsu, Jojutsu, Karate, Jujutsu, etc., and artistic expression. We had the chance to interview Yui, founder and president of Musubi, and the Grand Master Hiroyuki Yashiro, the founding instructor.
  Together, we spoke about their unique discipline, Kobudo, the meaning of demonstrations, and how the pandemic changed their practice. Watch it now on our YouTube Channel.
That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!