Happy new year and all the best for 2018!
Happiness and health, especially for all the training and long hours on the mats.
2018 is the year of the dog, symbol of loyalty and honesty, two moral values that deeply matter at Seido, values that build the base of our daily work life.
At Seido, the year 2017 was extremely busy. An unprecedented increase in the number of orders on one hand, but above all, many new projects we've started and intend to carry on next year.
- We've began working on high quality video content on your YouTube channel related to martial arts and to our industry. We published a wonderful introduction in Iaito manufacturing at the Minosaka workshop, as well as in depth interviews with (almost) all Bokken craftsmen.
- We published a very long in depth interview with Alexander C. Bennett, one of the greatest academic researchers in Japan.
- We also published dozens of demonstration videos from the Kagamibiraki, the 44th All Japan Kobudo, the 55th All Japan Aikido and the Meiji Jingu Kobudo Embutaikai.
- We published numerous articles on our blog, about the Aizome dye, wooden weapons maintenance, how to wear a Hakama, terminology of the wooden weapons, and more.
- On the business side, we've added dozens of new products, some exclusive to Seido, some of them featuring our original design that you probably already discovered on our website. Many more are coming in the next few months.
- Our IT team did a great job improving the website and many new features have come to life. We're not done yet and have a few surprises left for 2018!
Every year we witness the declining of Japanese craft's activity, a decrease in the production, and also the natural resources. However, over the last few years we could also see how some amazing initiatives started to develop and practitioners being more and more understanding and supportive.
Things are moving in the right direction, and our wooden weapon partner craftsmen finally decided to raise their prices after 20 years refraining from doing it. We're happy to be the first and only partner to have ever pushed them to do so, and with it, helped them make their move. (And be reassured, except for a few products, we won't increase our prices).
The outlook is still tough, but not without hope. With you on our side, we will continue to fight for the preservation and evolution of Japanese craft traditions.
2018 will be full of challenges as well. More projects are on the way, and we will be welcoming new team members to further reinforce our capacity to produce high quality content, both on YouTube and on our Blog.
You are the reason for our success and our every day motivation. We thank you from the bottom of our hearts for your trust, and we hope to have the pleasure of serving you again very soon, in 2018 !