News

  • Interview with Kimura Yasuko

    Tendo Ryu Sogobujutsu [Interview Part 1/2 - EN/FR/JP] - Check out our latest video production on youtube

    As you probaly know, Seido is not only about selling 100% handmade in Japan equipment.
    Seido is also a team of dedicated practitioners and we believe that one of our missions is to contribute to the international development of Budo and Kobudo. This is why we produce in-depth video interviews. All our interviews are offered with English and French subtitles.

    Kimura Yasuko Sensei is the 17th Grand Master of the school. She teaches Tendo Ryu and Atarashii Naginata in several schools and to her own classes.
    She invited us to her house to share her knowledge and opinion on the art. Together, we tackled various topics, such as the school’s evolution throughout history and what it represents as an ancient Bujutsu, as well as what it symbolizes at the present time.

    - Part 1/2Yasuko Kimura Soke - Tendo Ryu Sogobujutsu [Interview Part 1/2 - EN/FR/JP] was published on March 22nd. 
    - Part 1/2Yasuko Kimura Soke - Tendo Ryu Sogobujutsu [Interview Part 2/2 - EN/FR/JP] was published on April 3rd. 

    Make sure you're updated by subscribing to our Youtube channel! 

  • April Sale

    10% Off on all Kendo & Iaido equipment! (until May 1st, 10 AM JPT)

    10% Off on all Kendo & Iaido equipment

    March is just finishing in a gentle whirl of white petals as the Sakura are coming into full bloom. We passed the Spring Equinox not ten days ago, and it's getting comfortably warm. It's the best time to grab a beer or a small bottle of Sake, and go somewhere in a park to have a good talk about Budo with your friends, calling back a few memories of the time spent practicing in that country we chose to live and work in, for the sake of our passion.

    That passion extends, of course, to providing you with the best of Made in Japan Budo equipment, carefully designed and selected. The weather is nice and balanced, it's time to exercise before the terrible heat of Summer, so this month it's 10% Off on all Kendo & Iaido equipment.

    Regarding our video production, March saw the end of the Japan Kobudo series, 35 videos in total. We hope you had fun watching it! The first part of Mrs. Kimura Yasuko's interview was also released, with subtitles in 3 languages. The second part is on its way, and is scheduled for this month.
    We also worked on our Seido Talks, and released the second one already, with a nice duo between Jordy and Jean-François. The next one was obviously shot under the blossoming Sakura, with a third participant, and will be online within the coming month too.

    A long time coming "How To" concise video was also put online very recently to help you with taking the right measurements and choosing the fitting size for your Aikido, Iaido & Kendo Hakama

    Finally, we're working hard on Mr. Usami Hiroji's interview to give you a nice insight on Sosuishi Ryu Sogobujutsu.

    Enjoy the discounts, and see you soon on SeidoShop.com!

    Note that this offer ends on May 1st, 10 AM (Japan time)

  • March Sale

    10% Off on 2017's top 15 bestsellers! (until March 30th, 10 AM JPT)

    10% Off 2017's top 15 bestsellers

    February has been busy, some new staff just came in for backup and the team is growing. That’s more hands on deck to take care of your orders, so don’t hesitate to keep us busy and we’ll do our best, as always, to keep our standards up and bring you the best of purely Japanese craftsmanship.

    Winter’s over, spring is at our door and the Sakura are about to bloom. We’re in a light mood and we know what your favorites from last year are, so that’s 10% Off 2017's top 15 best sellers.

    On the video front, we intend to keep the video feed flowing; our interviews with Baptiste Tavernier (Jukendo/Tankendo), parts , and the 35 vidéos of the are almost all online at the turn of March. A few more are on their way, so keep your eyes peeled, and the collection will be complete very soon!

    The interview of Mrs. Kimura Yasuko, headmaster of the Naginata Tendo-Ryu Naginatajutsu is about to be released, and some new interviews are currently cooking. We have a few ideas for a some Seido Talks, probably coming soon, so stay tuned for more stuff!

    Enjoy the discounts, and see you soon on SeidoShop.com!

    Note that this offer ends on March 30th, 10 AM (Japan time)

  • Interview with Baptiste Tavernier

    Jukendo, Budo & The Relevance of Martial Arts Today (Part 2/2) - Check out our latest video production on youtube

    As you probaly know, Seido is not only about selling 100% handmade in Japan equipment. 
    Seido is also a team of dedicated practitioners and we believe that one of our missions is to contribute to the international development of Budo and Kobudo. This is why we produce in-depth video interviews. All our interviews are offered with English and French subtitles.

    Baptiste arrived in Japan in 2006 and joined the International Budo University for 8 years where he focused on the study of modern Budo and traditional Bujutsu. He is now a Renshi 6th Dan in Tankendo, 4th Dan in Jukendo and Naginata, 2nd Dan in Battodo, shodan in Bozendo, and has some experience in Aikido, Judo, Tendo Ryu Naginata-jutsu, Tatsumi Ryu Heiho and Isshin Ryu Naginata-jutsu.

    Part 1/2 - From France to Tokyo's International Budo University (Part 1/2) was published on February 13th. 
    Part 2/2 - Jukendo, Budo & The Relevance of Martial Arts Today (Part 2/2)  

    Make sure you're updated by subscribing to our Youtube channel! 

  • February Sale

    10% Off on all Iaito & Katanakake! (until March 1st, 10 PM JPT)

    10% Off on all Iaito & Katanakake

    After a heavy but fun snow episode in Tokyo mid January, and our annual inventory this week, we just realized that we're already one month into 2018! Another year, that's gonna pass fast. 

    Working on some Iaito related projects put us in the mood for a Iaito discount, so here it is: 10% off on ALL Iaito and their stands. 

    January was relatively busy at the office, and hence a little calm on our Youtube channel, but it will change very soon with the release of our interviews with Baptiste Tavernier (Jukendo/Tankendo), Kimura Yasuko (Tendo Ryu), Guillaume Erard (Aikido) and a fourth one that we keep secret for now!
    And in addition to those interviews, you can expect more than 30 videos after the All Japan Kobudo taking place on February 5th, so, stay tuned!

    Enjoy the discounts, and see you soon on SeidoShop.com!

    Note that this offer ends on March 1st, 10 AM (Japan time)

  • January Special Discount

    10% Off on all Seido Dogi, Aikidogi, Kendogi, Karategi & Iaidogi ! (until February 1st, 10 PM JPT)

    10% Off on all Seido Dogi, Aikidogi, Kendogi, Karategi & Iaidogi

    2018 is here, and we would like to take this opportunity to wish you again a very happy new year. 

    Many things will be released very soon, plans for 2018, new videos, new products, but for now, let's start the year with our monthly discount! 
    We've kept it simple, 10% off on all Seido Dogi, for Aikido, Karate, Kendo and Iaido. It's a rather wide discount, but we're still in the "year end mood", and we wanted to start the year with a very nice offer. Here it is!

    Enjoy the discounts, and see you soon on SeidoShop.com!

    Note that this offer ends on February 1st, 10 AM (Japan time)

  • New Year's Wishes for 2018

    2018 is the year of the dog, symbol of loyalty and honesty, two moral values that deeply matter at Seido, values that build the base of our daily work life.

    Happy new year and all the best for 2018!
    Happiness and health, especially for all the training and long hours on the mats.

    2018 is the year of the dog, symbol of loyalty and honesty, two moral values that deeply matter at Seido, values that build the base of our daily work life.

    At Seido, the year 2017 was extremely busy. An unprecedented increase in the number of orders on one hand, but above all, many new projects we've started and intend to carry on next year. 

    Every year we witness the declining of Japanese craft's activity, a decrease in the production, and also the natural resources. However, over the last few years we could also see how some amazing initiatives started to develop and practitioners being more and more understanding and supportive.
    Things are moving in the right direction, and our wooden weapon partner craftsmen finally decided to raise their prices after 20 years refraining from doing it. We're happy to be the first and only partner to have ever pushed them to do so, and with it, helped them make their move. (And be reassured, except for a few products, we won't increase our prices). 
    The outlook is still tough, but not without hope. With you on our side, we will continue to fight for the preservation and evolution of Japanese craft traditions.

    2018 will be full of challenges as well. More projects are on the way, and we will be welcoming new team members to further reinforce our capacity to produce high quality content, both on YouTube and on our Blog

    You are the reason for our success and our every day motivation. We thank you from the bottom of our hearts for your trust, and we hope to have the pleasure of serving you again very soon, in 2018 !

  • New Year's Holidays

    Seido will be closed from December 28th and will resume operations on January 4th. There will be no order processing during this time but we'll keep answering your emails from home!

    New Year Holidays

    Time to get some rest! 

    Blessed with a lovely wife and a wonderful newborn, Alex, your order preparation genius heads back to France to finally introduce his little girl to his family. The rest of our team celebrates and relaxes in Japan, hoping for a white Christmas and New Year. 

    So this year, Seido is closed from December 28th and will resume operations on January 4th. During that time, orders won't be processed and shipped. However, our team is taking work home and will continue to answer emails as soon as possible.

    Please note that all our manufacturing workshops will be closed as well. Therefore, all orders containing a product (made to order, out of stock product etc.) for which the production time includes this holiday period will be delayed for approximately 10 days. (All is taken into account on the estimated shipping date provided automatically at checkout.)

    The whole Seido Team wishes you a very merry Christmas and a joyful time with friends and family. And as for today, (the publishing date of this article), Chag Sameach! to our Jewish friends. 
    We also want to grab this very last opportunity in 2017 to say thank you for your amazing support, orders, product reviews and also the presents you sometimes send us.
    It 's been an amazing year at Seido where all records were broken, again. Next year won't be less challenging as we'll be welcoming new staff members to further improve our services and push our content production capacity (YouTube Videos, blog articles, etc.). 

    We are looking forward to serving you again in 2018 !

  • Year End Sale

    5% off on everything! (until January 9th, 10 AM JPT)

    5% OFF... on everything!

    2017's end is near, you probably already bought your Christmas presents, and are waiting to celebrate: A day for which we wish you joy and love

    Here at Seido, 2017 was a wonderful year, thanks to you! So we want to offer you a present as well, no matter what you need for your practice. We decided to do a time limited site wide discount so you can all benefit from it. 

    It's the last week of work for us, 7 days that we'll dedicate to follow your orders, check the deliveries and make sure you're all having the best online buying experience ever. We'll also focus on cleaning our facilities, sorting out our stocks and make sure everything is ready to start fresh and clean on January 4th

    Enjoy the discount, and enjoy the festivities.

     

    This discount will end on January 9th (Tue), 10AM Japan Time.

  • Wooden Weapons Craftsmen Interviews

    With master Aramaki Yasuo, master Matsuzaki Yoshiaki and master Nidome Yoshiaki. Available on YouTube (w/ JP, EN & FR subtitles).

    Hi everyone, 

    As you know, we've got a blog for that kind of announcements, but we wanted to make sure you all get the news! So here a quick update on our last YouTube publications, putting in the spotlight our wooden weapon craftsmen

    Yesterday, we've published an article about a letter sent by Master Aramaki, explaining the situation to his business partners and this letter echoes the interviews we've conducted with him, but also with master Nidome and master Matsuzaki. 

    You'll find the videos on YouTube here: 

    Feel free to thumb up, share, or even translate the subtitles in your language (English/French already available) to support the worldwide community of martial arts practitioners. 

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