News

  • 2021~2022 New Year's Holidays

    Seido will be closed from December 29th and will resume operations on January 5th. There will be no order processing during this time but we'll keep answering your emails from home!

    2021 will soon be over and, just like for 2020, this year was mainly marked by the COVID pandemic which makes the situation very difficult. The first half of the year was very uncertain for us, but as soon as the situation appeared to get better and dojo started to reopen, we were overwhelmed by orders! Our days lengthened, and everyone had to work double to make sure every order receive the attention it deserves!

    As you know, Seido is run by a small team, and as we prepared ourselves for several months to be joined by a new staff member to help us in a tough situation, borders closed again, letting us still understaffed.

    Now, everyone needs to take some rest, our team, partners, craftsmen, and you all. It will seem counterintuitive but don't feel obligated to order, take some time off for yourself, we will come back stronger in 2022, and we hope that you'll be here too.

    Thus, Seido will be closed from December 29th to January 4th. We will resume activity on January 5th (Wed).
    As usual at Seido, we will provide minimum email support with the goal to answer all messages within 48h during this time.

    Please note that all our manufacturing workshops and partners will also close on approximately the same dates.
    All orders containing a product (made to order, out of stock product, etc.) for which the production time includes this holiday period will be delayed by approximately 10 days (all is taken into account on the estimated shipping date provided automatically at checkout.)

    Everyone here at Seido Team wishes you some very good holidays, peace, and good health.

    We are looking forward to serving you again in 2022!

  • December Special Discount

    10% OFF a selection of In-stock Items (until December 24th, 3 pm JPT).

    December Special discount

    10% OFF a selection of In-stock Items + Special Thank You Present (Out of Stock)

    Update: Presents are now out of stock! Thank you all for your support!

    Here we are, already in December! Our Black Friday & Cyber Monday Double Fair just ended, closing a busy month for Seido. We want to thank you very much for all your orders during this event. It was a big success, your support was very much appreciated, and thanks to your generosity, we have collected 226899 Yen that we will donate to Doctors Without Borders and UNICEF. Our community showed one more time that we can do great things together and help to build a better world.

    As every year, our December "Xmas" sales start right after the BFCM event, we will wait a little bit more to take a rest! For this month's special discount, we will offer 10% OFF a selection of In-stock Items. We selected Dogi, Belts, Bags, Iaito, and many more products that you can easily order and receive right before Christmas! No matter your Martial Art or the one practiced by your closed ones, you'll surely find the perfect item. Don't forget, the very last day allowing for deliveries before Christmas is December 16th!

    In addition to this discount, we will be offering a special Towel for ALL orders over 10,000 Yen! It's featuring Seido's motto: "Seishin Itto Nanigoto Ka Narazaran" which can be roughly translated as "where there is a will, there is a way"! This 100% made-in-japan towel has been specially designed by our team for this discount, we hope you'll like it. (Please note that this "collector" item is limited to 500 pieces ;) )

    Please note that this discount will end on December 24th, at 3pm Japan Time, so be sure to don't miss it!

    November Report

    Last month was very busy for all of our staff but we added a new exclusive product that will please wooden weapons lovers: the Hakkaku Nunchaku (Octagonal) Sunuke by Master Horinouchi! When the Horinouchi workshop went out of business at the end of 2019, they left some machines and their stock at the Aramaki workshop. Master Aramaki knows that Seido is run by people with a passion for wooden weapons, so he gave us priority for the stock and we took everything.
    We are releasing this special product, for the very last Sunuke Nunchaku ever made by the Horinouchi workshop. First come, first served.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • Black Friday & Cyber Monday DOUBLE FAIR!

    15% Donation then 10% OFF everything (until Nov 30th, 4 pm JPT)

    Black Friday & Cyber Monday DOUBLE FAIR!

    15% Donation to charities then 10% OFF everything

    As you know, at Seido we value Budo ethics, so we consider our duty to contribute to social prosperity and help people in need, as depicted in the Philosophy of Budo.
    This year's Black Friday Cyber Monday campaign will be split into two parts through a DOUBLE FAIR as we would like this event to be both ethical & a great opportunity for you to make good deals on your favorite items!
    As always, our BFCM program will run from Thursday to Tuesday, so we cover all time zones as fairly as possible.

    In the first part, there won't be any discounts as we will give 15% to charities for all orders!
    Seido and its fellow customers have been giving to charities for several years now and we won't deviate from this rule this year (by the way, this edition will mark the fourth anniversary of our charity program that we launched during the 2018 edition of the Black Friday). From the beginning, we have been making donations to Doctors Without Borders, Amnesty International, UNICEF, and more recently to moreTrees. All those charities are very important to us as they are close to our hearts and beliefs.
    Even if the COVID-19 situation is somewhat getting better in most developed countries, many people around the world are still suffering from the lack of treatment. That's why we decided to donate 15% of all orders to both Doctors Without Borders and UNICEF, two organizations with extended COVID-19 support programs around the world. Together, we can make a difference and work for a better future.
    Please note that this first part will run until Saturday, November 27th, at 4 pm JPT.

    Furthermore, we want our customers to be able to also enjoy our discounts as we do throughout the year, on the second part, the donations will be over, you will get 10% OFF everything!
    Our entire catalog will be discounted, so no matter the art you practice, you will benefit from the offer: Dogi, Hakama, belts, wooden weapons, Iaito, Bags, calligraphies, accessories, and more.
    Our products are well known for fulfilling the requirement of martial artists around the world and of practitioners with a strong sense of ethics and respect for Japanese traditions. 
    And don't forget that Christmas is around the corner so you can also take this opportunity if you're looking for something for your loved ones.
    This second part will run from Saturday, November 27th, 4 pm, to Tuesday, November 30th, 4 pm JPT.

    Seido has always been entrusted by the Budo community to provide quality products along with ethical production and services. We do hope that this double fair will echo through you, both ethically and as an advised consumer.
    To conclude, once again, we would like to thank you for your continuous support and for being part of this wonderful community.

  • Get delivered before '21 Xmas

    Very last chance to be delivered before Christmas: December 16th. Check the visual calendar, or read more details here.

    Seido offers the fastest service in Japan, that's a fact. But we don't do magic either and while under control, the covid situation has imposed some limits, so to avoid any bad surprise here is our schedule for December!

    • Made to Order items (embroidered belts, made-to-order Dogi/Iaito, etc.): Order before November 22nd and you will be delivered before Christmas.
    • In-stock products shipped via FedEx, DHL, or UPS: the last chance to get items with embroideries/engravings delivered before Christmas is December 16th.
    • Because of the covid situation, significant delays are to be expected with national postal services, so we do not guarantee delivery before Christmas for the standard shipping method (small package/Epacket). Please make sure to select express shipping at checkout. 

    We usually deliver in 4 days in Europe and North America. Our entire team will be focused on preparing your orders, and all orders placed on the 16th will ship on the 17th.

    • We'll be open up until December 28th, then closed from the 29th to January 4th, for our winter holidays. Of course, email support will be slower but maintained the whole time.

    Finally, please understand that our carriers don't employ magical reindeer, and Santa Claus isn't working at the customs. Hence, on-time order delivery cannot be guaranteed 100% so please don't wait until the last minute to order!

    Christmas Calendar 2021

  • November Special Discount

    10% OFF on Accessories, Clothing & Bags (until November 25th, 3 pm JPT).

    10% OFF on Accessories, Clothing & Bags

    Here comes November, temperatures are dropping here in Japan, crimson leaves are slowly covering the entire country, preceding colder months.
    The Covid situation is finally getting better, the number of cases is now below 500 cases/day in Japan, and under 100 in Tokyo. Of course, nothing is definitive, and cases will certainly rise again in the following weeks, but we can hope for a loosing of the Japanese border rules in the next few weeks. It is extremely important to us, for a reason we have not talked about publicly yet: we are waiting for Rahel Bünzli to reintegrate the team!! Our most loyal customers will remember the name. Rahel, from Switzerland, came to Japan 10 years ago to train at one of the most prestigious Aikido Dojo in Japan under the only 9th Dan Aikido master still alive: Tada Hiroshi Shihan. She stayed with us for several years and contributed to many important decisions that led to what Seido is today. She decided to go back to Switzerland to study new fields at university, and now that she graduated, she is on her way back to Japan. We are extremely happy and proud that she wanted to come back working at Seido, with a much higher position (general manager) of course. Unfortunately, despite the fact she received her visa months ago, Japan's borders are closed to newcomers, including working visas (which really makes things difficult for the team, as we really lack (wo)manpower), so we are eager to see Japan's borders loosening a bit, so she can finally take her position here and help us take Seido to the next level, again!
    Anyway, we are relieved to finally be able to be more optimistic regarding the situation. We do hope that it's also getting better around you, take good care of yourself.

    Last month's SWORD FAIR received a huge success, many of you took the opportunity to purchase a brand new Iaito, helping us keep the Iaito artisanry and Japanese savoir-faire alive. We wanted to thank you again for that.
    This month, we are offering a 10% discount on Accessories, Clothing & Bags!
    This is the perfect occasion to purchase new towels, Setta, Jinbei, new bags for your weapons (or your everyday life), and much more things!

    Please note that this discount will end on November 25th, at 3pm Japan Time, so be sure to don't miss it!

    As for the Black Friday, our usual customers won't be surprised to see that it will revolve around supporting charities. We'll prepare some nice discounts too, but no spoilers!

    October report

    • Due to popular demand, we added some new artworks from Fuh-mi, including new unique Kakejiku triptychs! A bit outside of the most traditional calligraphy art, but it's also nice to cross the lines a little bit!  Discover all Fuh-mi artworks here.
    • Following the Tetron Aikido Hakama, our famous Tetron Iaido/Kendo Hakama is now available in custom colors! You can now order it in White, Grey, Light Grey, Purple, Brown, or Gold. Check it out!
    • On the YouTube side, we just published our interview with the team behind MUSUBI.
      It is based on a fusion between ancient martial arts such as Iai, Kenjutsu, Jojutsu, Karate, Jujutsu, etc., and artistic expression. We had the chance to interview Yui, founder and president of Musubi, and the Grand Master Hiroyuki Yashiro, the founding instructor.
      Together, we spoke about their unique discipline, Kobudo, the meaning of demonstrations, and how the pandemic changed their practice. Watch it now on our YouTube Channel.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • October Special Discount

    SWORD FAIR - 10% OFF on all Iaito & their accessories (until October 28th, 3 pm JPT).

    SWORD FAIR - 10% OFF on all Iaito & their accessories

    October is here, autumn is slowly settling in Japan where many spider lilies flowers are blooming, marking the flow of seasons.
    The Covid situation in Japan is getting better, after the very worrying peak of more than 25,000 cases a day at the end of August, the number dropped to a more reasonable 2500 cases/day, and more than 55% of the population is now fully vaccinated with an encouraging progression rate. We still hope for better days and, once again, please take care of yourself and of your loved ones.

    We spent a great deal of time the past two months to update our Iaito catalog, as both Minosaka and Jisei added new options and parts to their catalog.
    To celebrate, october will be the "Sword Fair" with a 10% discount on all Iaito, Iaito options, parts, and accessories!
    Whether you're looking for an Instock Iaito or for a custom-made one, there are many possibilities available for you! We offer a lot of Sageo, Tsukaito, Menuki, Tsuba, Fuchi/Kashira, Kojiri, and many many more individual products. And with our in house developed customization module, you can easily customize your Iaito, choosing between hundreds of combinations of unique made-in-japan parts.

    Please note that this discount will end on October 28th, at 3pm Japan Time, so be sure to don't miss it!

    September report

    • We are glad to announce that we added new sets of Fuchi/Kashira coming from the traditional Iaito workshop Jisei! Available in our custom collection Iaito or as stand-alone products, you can now choose from more than 50 different models coming from both Minosaka and Jisei workshops. Many of those models are available in different materials so don't forget to check them out!
    • On the YouTube side, we just published a historical video about the Sakuradamon incident. Sakuradamon was the name of a major incident that changed the course of Japanese History on March 24, 1860, at the Edo Castle gate called "Sakurada". It set a course of events that eventually led to the Satsuma Rebellion and the disappearance of the Samurai, 150 years ago.
      Back in 2018, we had the chance to interview Professor Honma Takao who shared with us his knowledge and feeling about this major historical event. Watch it now on our YouTube Channel.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • September Special Discount

    10% OFF on our new season essentials selection! (until September 30th, 3 pm JPT).

    10% OFF on our new season essentials selection!

    August is now over, the weather is still hot, the sun is still shining, but yet, once again for the beginning of the new season, things are still not quite like what they used to be.
    The COVID-19 situation in Japan is seriously worsening, the state of emergency has been extended to several more prefectures, vaccination centers are very busy and it's still difficult to make appointments.
    We experienced ups and downs all around the world, but we do still hope that everything will get better in the following months, and we wanted to give you once again our continuous support in these dark times.
    The general section of the Olympics finished a few weeks ago and we are thrilled for the Paralympics which have recently started and will (already) be over soon.

    Many of you took advantage of our last discount on Dogi & Hakama and we would like to thanks all our customers, you're making a difference in the industry in these very difficult times, and we couldn't be more proud of what we are achieving together.
    Practicing in Dojo is still difficult in many countries but it seems protocols are now put in place to allow for a gradual return to normal. So, we wanted to continue moving forward as well and for the new season, we're offering a 10% discount on our essentials selection!
    We selected 30 high-quality pieces of equipment coming from almost all the categories of the shop. No matter your martial art, you will find something you need, should it be a Dogi, Hakama, Belt, Iaito, Bag, accessories, or something different.

    This discount will end on September 30th, 3 pm Japan Time, don't miss it!

    August report

    Even if the pace of August has been a little bit slower, we are still working a lot backstage:

    • We implemented an improved version of our stock availability module that allows you to display the remaining articles on products with low stock and long production time. A feature that will really come in handy given the situation of the industry, and especially for wooden weapons.
    • In our "Budo, A way of life" Series, we just published our interview with Rionne McAvoy. Born in Australia, Rionne is a very prolific practitioner as he is training in Wrestling, Aikido, Kickboxing, and Japanese Jujutsu. Watch it now on our YouTube Channel.
    • We are currently working on two other videos that should be released in the following months! Stay tuned!

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • August Special Discount

    10% OFF on all Dogi & Hakama (until August 31st, 3 pm JPT)

    10% OFF on all Dogi & Hakama

    We are now heading through the second half of summer, temperatures are still rising here in Japan, and we hope we won't exceed records from last year (more than 40°C), but given how temperatures are rising around the globe, it's probably going to be a tough summer again.

    The number of COVID-19 cases is still very high in Japan, but the vaccination is now open to more and more citizens (which led to a saturation of reservations, meaning that things are going in the right direction) and we can hope for the betterment of the situation in the next few months. Meanwhile, please, be safe!

    Last, but not least, Olympic Games! Despite a vast majority of the population against it, the games have started.
    Despite a few covid cases, thanks to the government's decision to keep it fully behind closed doors, things seem to be under control and the event is going on as planned.
    Of course, at Seido, we're focused on Judo and Karate, but a bit more on Karate than Judo. Judo is "business as usual", but Karatedo gets to the Olympics for the first time and we're very much looking forward to the beginning of the competition on August 5th.

    August is going to be warm, very warm, and you're probably already considering a spare Dogi, maybe even two. So, we wanted to offer you a very special discount with 10% OFF on all Dogi & Hakama! All our Dogi are 100% made in Japan and the Aikidogi are approved by the Aikikai Foundation.
    Jackets, Pants, and even sets are available depending on your budget, your level, your practice, and your martial art! Rather you're looking for an Aikidogi, a Kendogi, a Karategi, or an Iaidogi, you'll certainly find the perfect product that will fit all your needs.
    Same as our Dogi, all our Hakama are 100% made in Japan from the best materials available.
    And don't forget, all Dogi & Hakama can be customized and embroidered, it's the perfect occasion to renew your outfit with high-quality products directly from Japan!

    This offer will end on August 31st, 3 pm JPT.

    July report

    As every month, we have many new things to share with you:

    • As you know, Seido is invested in preserving the environment, and we enrolled in DHL's "Go Green" program to offset our carbon emissions. With this program, Seido pays an additional three percent fee on top of the cost of the overall bill that will be reinvested into green projects (reforestation, solar panels, vehicle technology). You can now download our Certificate for 2020 that we received recently.
    • For all Japanese swords enthusiasts, we released the Satsuma Koshirae from Minosaka's workshop. It's an enormous sword, with very limited use, but it will certainly interest collectors and practitioners of some very specific Kenjutsu Koryu. This model is a very high-end Iaito, fully order-made, crafted from scratch in Japan. This model has a very special extra-long and heavy blade, and this is the longest and heaviest sword manufactured today within any Iaito lineup. Check it now on the website.
    • Our Sashiko products lineup has received a lot of positive feedback so we decided to offer four brand new models of Sashiko Bags: the Sashiko Big Backpack, the Sashiko Fanny Bag, the Sashiko Messenger Bag, and the Sashiko Sacoche.
      All these products are available in different colors and have different specificities, check them out!
    • And finally, our exclusive interview with Mitsuhiro Tokusanai, Bogu artisan (Kendo's armors) is now live on YouTube! Watch it now on our channel and dive into the reality of being one of the last craftsmen in Japan.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • July Special Discount

    10% OFF on our new season essentials selection! (until July 29th, 3 pm JPT).

    10% OFF on all Bokken, Shoto, Jo & Tanto Sets

    Summer is here, the weather is getting warmer here in Japan and humidity is rising fast with the rainy season, but that won't stop us to practice! The pandemic situation is still evolving all around the globe and if things seem to get better in some countries, it's not yet the case in Japan with the vaccination campaign having a hard time kicking off. The Olympics that will finally be held in Tokyo in July comes with its own sanitary issues, and it is very likely Japan's state of emergency gets extended until the end of August.

    Due to the complicated situation in the wood industry and the shortage of raw material, it's been a while that we couldn't offer a discount on our wooden weapons. If you haven't read it yet, please check out our article on this topic: "Japanese Wooden Weapons Craftsmanship, the Beginning of the End".
    But good news, we received a lot of stock recently so we decided to offer a 10% discount on all Bokken, Shoto, Jo & Tanto Sets for this month's special offer. If you haven't had the opportunity to renew your equipment in a while and you want to practice with brand new japan-made Bokken, Shoto, Jo, & Tanto, we have everything you need.

    You will notice a major change on our website! In 2021, with concerns for the workers, all workshops greatly reduced the number of urethane varnished weapons and replaced the finish by a "Candle Wax". Seido is now transitioning to a new finish offer for the majority of its weapons. From now on, for almost all our weapons, you will have the choice between a Standard Finish or a Seido Special Finish:

    • The standard finish means that we complete the workshop finish with Camelia oil treatment by default. We do not apply any additional polishing for this finish, so some weapons might have a slightly rough surface.
    • The Seido special finish means that we first apply a Camelia oil polish (oiling and sanding the weapons with oiled sandpaper), then we finish the weapon with high quality beeswax. This finish makes the wood as smooth as it can be and guarantee an excellent protection for several months.

    The standard finish is offered at the same cost we used to offer the varnish finish (no price increase). However, as the Seido special finish requires much more polishing work as well as high quality made in Japan beeswax, we had to revise our pricing for this option. This is one of the reasons why we decided to offer a discount on the weapons sets. It was important for us that if you were considering buying new equipment, the change of pricing wouldn't affect your choice.

    Note that for all products for which we still have stock with varnish finish, we have kept the varnished option and display the stocks we have for each model. We expect lots of orders with this discount, so if you'd like to purchase varnished weapons, it's now or never!

    This offer will end on July 29th, 3 pm JPT.

    June report

    In parallel to the big update we previously mentioned, we continued to work on several projects and added new products to the website!

    • In our "Budo, A way of life" Series, we just published our interview with Jessica Gerrity. We talked about Kyudo, horseback archery, life in Japan, and much more. Watch it now on our YouTube Channel.
    • Speaking of YouTube, we will soon release an exclusive interview with Mitsuhiro Tokusanai, one of the very last Bogu artisan (Kendo's armors) in Japan. This interview was filmed back in 2019 but unfortunately had to stay on hold until now, as we were counting on another Bogu expert (Baptiste Tavernier) to help us with the editing! It's coming soon so stay tuned!
    • Our series of traditional arts has received a lot of success, so we added three new Shikishi by artist Fuh-Mi: Zen" with Enso (zen circle), "Kizuna" (bond), and "Shoshin" (beginner's mind).
      Fuh-Mi also realized a beautiful Kakejiku with "Shu-ha-ri" calligraphed. Shuhari (守破離) describes the stages of learning martial arts, from beginner to mastery. Check it out now
    • We added a new font for belt integrated embroideries. Integrated embroideries, made before the belt is sewn, are particularly difficult to keep well centered. Our workshop is renowned to be one of the best of the best, and we finally convinced them to accept the  Gyoshotai font, a font a little more stylized than the regular Kaishotai one. This option is now available on all belts.
    • Finally, Seido will be welcoming two new staff members this July, including one who already worked here in the past and who will certainly bring - again - a significant value to the team. Stay tuned, we'll present them once they've acclimated a little to their new environment.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • June Special Discount

    10% OFF on Accessories, Clothing & Traditional Arts (until June 30th, 3 pm JPT)

    10% OFF on Accessories, Clothing & Traditional Arts

    The return of summer weather is coming fast here in Japan and with it, the rainy season! Hot and humid, this is probably the most unpleasant month in Japan for Budo training, but it never stopped anyone from slapping the mats or hitting the floors at the Dojo!

    Last month's discount on all Iaito has been really well received and we would like to thank you again for all your support. If the situation regarding the pandemic is getting better in many countries, Japan is still behind the trend and the support of the international community is extremely appreciated here!

    Although the situation are getting better, summer and the well-deserved holiday period is coming soon. This is why, for this June offer, we are not focusing on Budo equipment but on an offer on our accessory collections. Take the time to adapt to the new normal, enjoy this summer, and be ready to get back to the Dojo 200% very soon! 
    We're now offering a 10% discount on Accessories, Clothing & Traditional Arts. If you need a new bag for summer, a towel for the hot days, some lightweight clothes (that you can pair with a nice pair of Setta), or if you want to treat yourself with some goodies, we're sure this discount will please you!

    Alongside these products, the discount will also be applied to our collection of traditional arts. We have many Kakejiku (calligraphy) related to martial arts that you can order if you want to decorate the Kamiza of your Dojo (and you can also order a customized version with the Japanese characters you like). And last but not least, we also propose Fuh-mi artworks, a beautiful lineup of calligraphies for all art collectors.

    This offer will end on June 30th, 3 pm JPT.

    May report

    May has been a busy month backstage and some side projects of Seido's universe are taking shape. And of course, we kept working on different projects:

    • After several months of being sold out, we are thrilled to announce that we have restocked one of our best sellers and flagship product praised by our customers and our staff as well: the Superior Kotobuki Bokken! Head over to the shop to order yours!
    • On the YouTube side, we had the chance to meet with Miyauchi Hajime & Suzuki Yukiko for an exclusive interview about the Ono Ha Itto Ryu school. Discover it now on our YouTube channel (English subtitles available)
    • For our "Budo, a way of life" series, we had the pleasure to welcome Rionne McAvoy. Born in Australia, Rionne is a very prolific practitioner as he is training in Wrestling, Aikido, Kickboxing and Japanese Jujutsu. He has now been living in Japan for over a decade, where he is a pro wrestler and a filmmaker.
    • As you know, we are working on several video projects at the same time, so stay tuned, many contents are coming in the upcoming months!

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

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