• Golden Week 2023

    Seido will be closed from May 3rd to May 5th. Our website stays operational and accepts orders, but no shipping will occur during this period. 

    Golden Week 2023

    In Japan, April 29th (Showa Day), May 3rd (Constitution Memorial Day), May 4th (Greenery Day), and May 5th (Children's Day) are national holidays.

    All suppliers, carriers and partners will be closed or will maintain only limited services during the entire week.
    In order to avoid hundreds of orders piling up for Monday 8th, we will be working on May 1st, and 2nd.

    Please also note that orders containing products that are order-made or out of stock might suffer a delay of about 2 weeks if their production/preparation time includes the Golden Week. This delay is taken into account by our system, and the date indicated at checkout stays accurate.

    As usual, our team will continue to answer emails at a slower pace and our website will stay fully operational.

    See you soon on!

    (Picture by ucb)

  • April Special Discount

    10% OFF a product selection (until May 1st, 3 pm JPT)

    April Special Discount!

    Hello fellow Budoka!
    As you know, April is a special month in Japan, it's usually the peak of the beautiful season of Cherry Blossoms, and the Japanese gather together to enjoy petals flowing in the breeze. April is also the beginning of the school year here in Japan, and after 2 to 3 weeks off for students, it's time to go back to the dojo!

    To go along with the arrival of spring, and with the new season in mind, we decided to offer 10% OFF a product selection.

    We selected for you some light clothes, such as Juban and Samue, to cool you down during the upcoming warmer days. We also picked bags for your Aikido weapon sets, as well as some belts, pants, and calligraphies from Fuh-Mi to decorate your Dojo or your interior.

    This discount will run until May 1st, 3 pm JST.

    And as we spoke of Cherry Blossoms, we wanted to thank you again for your support during our last 'Sakura Charity Event'. We are proud to be part of such a close-knit community around humanitarian causes, and, thanks to you, we can create a better world together.

    March report

    March was quite busy for us behind the scenes, so we had to slow down the pace of production of the videos filmed during the last Kagami Biraki but we will publish the rest as soon as possible. Meanwhile, you can still check our dedicated playlist and subscribe to our channel if it's not done yet!

    That's it for this month, enjoy the discounts, and see you soon on!

  • March Special Discount

    10% OFF a product selection (until March 31st, 3 pm JPT)

    March Special Discount!

    Hello fellow Budoka!
    We're already in March and Spring is just around the corner. We will soon enjoy warmer days and cherry blossoms all around Japan! But good things come to those who wait so let's be a little more patient!

    To prepare for Spring's arrival and to renew your practicing gear, we're offering 10% OFF a product selection. Be it a Dogi, Hakama, Belt, Setta, Bags, or more, we hope you will find something to your liking.

    This discount will run until March 31st, 3 pm JST.

    Also, we wanted to announce a slight change in the way we are managing our Charity Discounts as they will now take place on special occasions throughout the year and last longer. So be ready for our next charity sale which will arrive at the end of this month! We hope you'll be there!

    February report

    • We are still publishing videos of the Kagami Biraki & Budo Hajime event that was held last January, don't forget to check out our dedicated playlist and subscribe to our channel if it's not done yet.

    That's it for this month, enjoy the discounts, and see you soon on!

  • February Special Discount

    10% OFF a product selection (until March 1st, 3 pm JPT)

    February Special Discount!

    Hello fellow Budoka!
    We hope 2023 is off to a good start for you all. The weather is getting even colder here in Japan, and snowy landscapes delight the eyes of nature lovers.

    As usual at Seido, we have many orders to fulfill so there is no time to get cold!

    For this month's special discount, we're offering 10% OFF a product selection to please every type of practitioner!
    We are sure you will find something that you'll love as we selected Iaito, bags, calligraphies, Tessen, pants, Fukuroshinai, and more.

    This discount will run until March 1st, 3 pm JPT.

    January report

    • We had the chance to attend the Kagami Biraki & Budo Hajime in the legendary Nippon Budokan at the beginning of January. We already started to publish videos of the event, don't hesitate to check out our dedicated playlist.

    That's it for this month, enjoy the discounts, and see you soon on!

  • New Year's Special Offer & Annual Inventory

    10% OFF a product selection (until February 1st, 3 pm JPT) - Please note that we will be closed on Jan 27th (Fri) and 30th (Mon) for our annual inventory (taken into account in the shipping date announced on the website).

    New Year's Special Offer!

    Hello fellow Budoka!
    On behalf of all the Seido staff, we wish you a Happy New Year! We hope you spent some nice holidays and are ready to get back on the tatami.

    Everyone at Seido is now ready to begin a whole new year and get off to a flying start! Our products are always of the best quality and crafted with a lot of care, so we decided to give you the best offers possible throughout the year. We're beginning with 10% OFF a product selection!
    We selected special products for you to begin the year on a fresh start: you'll find bokken, tanto, decorative supports, calligraphies, bags, and more.

    This discount will run until February 1st, 3 pm JPT.

    Please also note that we will be closed on January 27th (Fri) and 30th (Mon) for our annual inventory.

    December report

    The end of 2022 was quite busy for everyone here with the Green Friday and Christmas periods following up, nevertheless, we had some time to add new products and an article!
    • For Kendo lovers, we added two new Tsuba: the Leather Tsuba for Shinai, and the Plastic Tsuba for Shinai. If you own a shinai, these products will be the perfect match!
    • On our series of blog articles written by Fuh-mi, we just released a new one where she focuses on the three main Kakejiku (also called sometimes kakemono) styles: Read it here.

    That's it for this month, enjoy the discounts, and may 2023 be favorable to you!

  • 2022~2023 New Year's Holidays

    Seido will be closed from December 29th and will resume operations on January 5th. There will be no order processing during this time but we'll keep answering your emails from home!

    And here we are already at the end of 2022.

    This year was busy for us! The first half was mostly marked by the COVID pandemic despite an overall improvement in the situation, and at the same time, the war between Ukraine and Russia broke out, causing both a human tragedy and a complicated international situation that unfortunately remains unresolved to this day.

    Now, it's time to take some rest, our team, partners, craftsmen, and you all. We hope that 2023 will be brighter, it will surely bring new challenges but we know they will be faced, by your side.

    Thus, Seido will be closed from December 29th to January 4th. We will resume activity on January 5th (Thu).
    As usual, we will provide minimum email support with the goal of answering all messages within 48h during this time.

    Please note that all our manufacturing workshops and partners will also close on approximately the same dates.
    All orders containing a product (made-to-order, out-of-stock product, etc.) for which the production time includes this holiday period will be delayed by approximately 10 days (all is taken into account on the estimated shipping date provided automatically at checkout.)

    Everyone here at Seido Team wishes you some very good holidays, peace, and good health.

    We are looking forward to serving you again in 2023!

  • December Special Discount

    10% OFF a product selection (until December 27th, 3 pm JPT).

    December Special discount

    10% OFF a product selection

    Hello fellow Budoka,

    December is already here!
    First of all, we would like to thank you all for your orders during our Green Friday event! Thanks to your kindness and generosity, we have collected more than 100,000 Yen that will be donated to 'Friends of the Earth Japan'.

    The causes they defend are very close to our hearts and we hope that our shared contribution will help them to make a change in the world, on behalf of all of us.

    Like every year, November was a busy month for us, and with the Green Friday Event, we have many orders waiting to be sent to martial artists all around the world! But, we'll wait a little bit more to take a rest as it's now time for our December sales!

    This time, we will offer 10% OFF a product selection. We selected Dogi, Hakama, Obi, different kinds of Bags, accessories, and more! We're sure you will find something interesting for you or your loved ones! And don't forget, the very last day allowing for deliveries before Christmas is December 15th! Check the visual calendar here and read more details here.

    Please note that this discount will end on December 27th, at 3 PM Japan Time, so be sure not to miss it!

    November report:

    • Due to popular demand, Fuh-mi released a brand new series of Chikukan (bamboo writing strips) calligraphed with extracts from Miyamoto Musashi's Heidokyo, Yamamoto Tsunetomo's Hagakure, Yagyu Munenori's Heiho Kadensho, and the 'Juu no Okite' (codes of honor taught to the samurai children of the Aizu clan). Discover them on the website!
    • On the same topic, we just added a new blog article from Fuh-Mi, where she focused on the specific fabric used to make a Kakejiku (hanging scroll): the Kireji. Read it here!
    • It's still a little bit too soon to reveal you something but we will add some new products in the upcoming weeks! Be patient, it's coming your way!

    That's it for this month, enjoy the discounts, and see you soon on!

  • Green Friday, Let's Give Back to the Environment!

    -10% on ALL products & spontaneous donations to 'Friends of the Earth Japan'(until Nov 29th, 11 am JPT)

    Green Friday - Let's Give back to the Environment

    -10% on ALL products & spontaneous donations to 'Friends of the Earth Japan'

    Dear Budoka,

    We, as humanity, have reached a decisive point, as Human activities have disrupted the climate: temperatures are rising, wildlife populations plummet by 69% in the last 50 years(1), 11.1 million hectares of tree cover have been lost in 2021(2), oceans are dying, an estimated 60 percent of the world's marine ecosystems have already been degraded or are being used unsustainably(3), and an estimated 21.6 million people annually were internally displaced by climate-related hazards worldwide in the past decade(4). Everyone is or will be impacted in the coming years, and worst is yet to come, so we need to act, fast!

    As you know, Seido is based on Budo ethics which means we must act for social prosperity and help people in need, as depicted in the Philosophy of Budo.
    That's why we decided to organize a "Green Friday" campaign as we did two years ago! This time, we'll have the opportunity to make a difference by supporting Friends of the Earth Japan!

    About Friends of the Earth Japan

    'FoE Japan' is the Japanese branch of Friends of the Earth International, an international environmental NGO working on global environmental issues with 2 million supporters in 73 countries around the world.
    This NGO is working on various themes such as Just and Fair Development, Energy and Climate Justice, Forests and biodiversity, and is taking action on environmental issues such as unsustainable energy sources, and much more.
    Here are some examples of their actions:

    • researching and disseminating information about the reality of climate change and make policy proposals for climate justice to the Japanese government, corporations, and the international community
    • standing by the people who suffered from the Fukushima Daiichi Nuclear Power Plant incident
    • monitoring development projects that cause damage and make policy recommendations to relevant authorities
    • proposing a transition in energy policy from the perspective of its impact on climate change
    • conducting research on the current state of forests in Japan and overseas, and make recommendations for the government and companies to eliminate the distribution of illegally logged wood and promote more sustainable use of wood
    • and more...

    To help Friends of the Earth, we decided to make a 10% OFF discount on everything on the website, and to give you the opportunity to donate the discount back (or more) if you wish to support them!

    All of our catalogs will be discounted, so no matter your martial art, you will benefit from the offer: Dogi, Hakama, belts, wooden weapons, Iaito, Bags, calligraphies, accessories, and more.
    If you are a regular customer, you know that Seido's products are praised for their quality and we are trying our best to fulfill the requirement of martial artists around the world and of practitioners with a strong sense of ethics and respect for Japanese traditions.

    How to donate?

    You will be able to make a donation to 'FoE Japan' during the checkout, right before validating your payment.
    By clicking on the checkbox "Support 'Friends of the Earth Japan'" on the checkout page, you will have the choice to give 10%, 25%, 50%, or the amount of your choice (up to 100% of the value of your order). This donation will help 'FoE Japan' to thrive, raise all of our voices, and help to stop climate change!

    We hope that this campaign will strike a chord with you as the climate crisis couldn't be more relevant than it is today, but we can make a change and a difference together! Our community proved many times that we can achieve great things together. We are now facing the biggest challenge we have ever experienced, so let's face it together!

    As we are finally getting out of the toughest time of the covid crisis, we wanted to try something new this time, by giving you the choice.
    In the past years, you have proven that you were with us, even without a big Black Friday discount policy, so we could donate to NGOs. This time, you get the discount, and YOU DECIDE what you donate.

    During last year's Black Friday Event, we made no discount but gave 15% to charities for all orders placed for a limited time and we reached more than 225,000 Yen cumulated! Make our community proud, let's do BETTER!

    We would like to thank you for your continuous support and for being part of this project.

    This 'Green Friday' campaign will end on Tuesday, November 29th, at 11 am JPT.

    (1): WWF
    (2): Global Forest Watch
    (3): United Nations
    (4): Migration Data Portal

  • Get delivered before '22 Xmas

    Very last chance to be delivered before Christmas: December 15th. Check the visual calendar, or read more details here.

    Seido offers the fastest service in Japan, that's a fact. But we don't do magic either and the international situation has imposed some limits, so to avoid any bad surprises here is our schedule for December!

    • Custom products (embroidered Belts/Dogi, Iaito, etc.): Order before November 22nd and you will be delivered before Christmas (some products may have longer production times, please be careful when ordering).
    • In-stock products shipped via FedEx, DHL, or UPS: the last chance to get items with embroideries/engravings delivered before Christmas is December 15th.
    • Because of the covid situation and the Ukraine war, significant delays are to be expected with national postal services, so we do not guarantee delivery before Christmas for the standard shipping method (small package/Epacket). Please make sure to select express shipping at checkout. 

    We usually deliver in 4 days in Europe and North America. Our entire team will be focused on preparing your orders, and all orders placed on the 15th will ship on the 16th.

    • We'll be open up until December 28th, then closed from the 29th to January 4th, for our winter holidays. Of course, email support will be slower but maintained the whole time.

    Finally, please understand that our carriers don't employ magical reindeer, and Santa Claus isn't working at customs. Hence, on-time order delivery cannot be guaranteed 100% so please don't wait until the last minute to order!

  • Temporary suspension of our Free shipping Offer to North America & Oceania

    We now charge a flat 1,000 YEN shipping fee for all orders to North America & Oceania, and for all packages under 1 kg for Europe. Read the news in details for more information.

    Temporary suspension of our Free shipping Offer to North America & Oceania

    Until March 2022, Seido has maintained its free shipping offer to as many destinations as possible, including North America, Europe, and Oceania, despite the very important "covid" shipping surcharges put in place by all carriers. 

    Unfortunately, the situation has only worsened in the past months, and the Ukraine War caused further issues in Europe and Worldwide. The two new issues are a complete suspension of all Japan Post shipments to Europe, which is the service we were relying on for packages under 1kg to offer free shipping, and the fulgurant rise of kerosene prices, which resulted in a further significant increase in the shipping costs.  

    Private carriers offer flat B2B rates, and we are confident we have the lowest rates these carriers can offer in Japan, allowing us to ship to more than 100 countries completely free of charge in normal time. 
    But these rates also have a variable part called "fuel surcharge". In normal time, this variable part is around 5%. The Ukraine war pushed this variable fee to 30%.
    With the COVID crisis, a new surcharge of about 220 YEN/kg was also put in place. 
    In total, our shipping costs have risen by about 50% in a few months, which is no longer sustainable for us. 
    Two examples: 
    - Shipping a 2 kg Aikidogi to the US went from 2,300 YEN in 2020, to 3,500 YEN today. 
    - Shipping a 100g Sageo to Europe went from 1,200 YEN in 2020 to 2,500 YEN today. 

    For this reason, we have no other choice but to :
    - suspend our free shipping offer to North America, Australia, and New Caledonia for all packages. And charge a 1,000 YEN flat fee for all orders. 
    - suspend our free shipping offer for packages under 1 kg to Europe. And charge a 1,000 YEN flat fee for packages under 1kg (free shipping remains for larger packages). 

    We are extremely sorry to have to come to this point. For almost 2 years, we did our best to keep our free shipping active, as it is a key component of our business model. 
    So we want to reassure you that as soon as the situation will allow it, free shipping will be restored!

    Thank you very much for your understanding and stay safe!

    Jordy Delage
    Founder & CEO @Seido Co., Ltd.

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