News

  • October Special Discount

    10% OFF a product selection (until October 24th, 3 pm JPT)

    October Special Discount!

    Hello fellow Budoka!

    The weather is finally getting cooler here in Japan! While late, the beautiful lycoris (red spider lily flowers) have started to blossom, marking the beginning of autumn.
    Soon, the first colorful leaves will start to appear and the harvest season will begin, bringing with it autumnal Matsuri (festival). For us at Seido, this is one of the best periods of the year.

    With the temperatures being more livable, training at the dojo is also getting more enjoyable, and this is with renewed energy that we meet other Budoka on the mats.

    To celebrate the arrival of the autumn, we picked a selection of products that will be 10% OFF!

    You'll find various high-quality pieces of equipment such as Dogi, Calligraphies, Belts, Bags, Samue, and more.

    This discount will run until October 24th, 3 pm JST, so don't miss the opportunity.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • September Special Discount

    10% OFF a product selection (until September 25th, 3 pm JPT)

    September Special Discount!

    Hello fellow Budoka!

    Here in Japan, the end of the exhausting summer heat is near (finally!), and while you can still enjoy the last summer festivals and fireworks, you might also find the first colorful autumn leaves.

    For those who enjoyed a break, this is also the month to get back on the mats and resume regular practice, likely paired with some muscle aches.

    At Seido, we want to help you get ready for the autumn season, so we have some special offers for you and we picked a selection of products that will be 10% OFF!

    We selected various high-quality pieces of equipment for your return to the dojo, should it be a weapon Aikido Set, Dogi, Belts, Zekken, Bags, Tenugui, or more.

    This discount will run until September 25th, 3 pm JST, so don't miss the opportunity.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • August Special Discount

    10% OFF a product selection (until August 28th, 3 pm JPT)

    August Special Discount!

    Hello fellow Budoka!

    Here we are already in the second half of August!

    August's month is walking directly in July's shoes as many festivals are held throughout the country, evenings are colorful, and a festive atmosphere is spreading in the crowded streets.

    August is mostly known in Japan for the O'Bon holiday period where Japanese families gather to honor the memory of their ancestors (you can read more details about this in our dedicated blog post).

    Despite the exciting mood of August, heat stroke awaits as it is the hottest month of the year, and humidity levels are making the practice very difficult. As practitioners, we have to be careful and take care of each other!

    You know the drill, we will offer 10% OFF a product selection.
    We focused our selection on Sai (and their bags), Shikishi for your home or Dojo, Belts, T-shirts, and many other products. Check them out!

    This discount will run until August 28th, 3 pm JST, so don't miss the opportunity.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • O'Bon 2023

    Most of Seido's Craftsmen and workshops will take a few days off from August 11th to August 16th, so all custom-made orders will be delayed accordingly.

    O'Bon 2023

    In Japan, the O'Bon festival is a yearly celebration that takes place during the summer. It combines Japanese tradition and Buddhist beliefs to honor the ancestral spirits. Over time, O'bon evolved into a family gathering holiday as the spirits of the deceased are believed to revisit the household altar every year at that time. On that occasion, family members meet to pay tribute to their ancestors by visiting and cleaning their graves. But O'bon with its traditional dance called "Bon Odori" is also a time of merriment and joy.

    Like every year, August 11th (Fri) is Mountain Day, a national holiday in Japan, which marks the beginning of some holidays for many Japanese, our craftsmen included. So, until August 16th (Wed), the majority of workshops will be closed, production time extended and we will not be able to provide quotations for custom-made items.
    All custom-made orders placed before and during this period will be delayed by about a week, but fear not, this will be automatically taken into account in the estimation of the shipping dates displayed on all products, as well as in your cart.

    See you soon on SeidoShop.com!

    (Picture by Guilhem Vellut)

  • July Special Discount

    10% OFF a product selection (until July 21th, 3 pm JPT)

    July Special Discount!

    Hello fellow Budoka!

    Here we are in July, and as summer sets in, the increasing heat is making it challenging to keep up with training. But we will do our best to practice to the fullest. The summer season also brings with it summer seminars, where Budo enthusiasts gather to train together and expand their skills all over the globe.

    Despite the thick humidity, July is a special time in Japan when people gather to enjoy Matsuri (festivals). Hana-bi (Fireworks) will illuminate the night sky, the streets will get crowded by passersby, and children will excitedly line up to order Kakigōri (shaved ice dessert) while everyone will enjoy the warmth of summer's evening.

    Speaking of Festival, one of the highlights of the month is the Tanabata festival, held on the Evening of the seventh day.
    Also known as the "Star Festival" ("Hoshimatsuri"/"星祭り"), it celebrates the only day of the year when the two Deities "Orihime" and "Hikoboshi" are allowed to meet, as they are separated by the Milky Way the rest of the year. Our regular customers will have noticed that the kanji of "Star" is the one present in our name, "星道".

    As usual, we will offer 10% OFF a product selection.
    We picked for you Samue, Setta, Belts, Pants, Tanto, Calligraphies, and more for your hot summer days!

    This discount will run until July 21st, 3 pm JST.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • June Special Discount

    10% OFF a product selection (until June 26th, 3 pm JPT)

    June Special Discount!

    Hello fellow Budoka!

    We are already in the second half of June! Despite the pleasant weather of May, the old Japanese calendar refers to June as "the month of water" for a reason! The rainy season has begun, and with it, humidity levels and typhoon frequency are increasing. Despite these challenges, we are determined to continue to train and sweat on the mats.

    June is also the season of fireflies! These delicate creatures light up the night sky, and we are fortunate to witness their graceful ballet of light as they fly above us. And if we are lucky enough, we can also contemplate the Terrace rice fields which are now filled with water, creating beautiful views that reflect the colorful sunset sky.

    From this month, our monthly offers will now get a little bit shorter and will run for around 10 days, so don't miss the opportunity! As usual, we will offer 10% OFF a product selection.
    We picked for you Iaito, Samue, bags, belts, pants, calligraphies, and more to prepare for summer!

    This discount will run until June 26th, 3 pm JST.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • May Special Discount

    10% OFF a product selection (until June 5th, 3 pm JPT)

    May Special Discount!

    Hello fellow Budoka!

    May is finally here! And as you know, this is the beginning of one of our favorite periods of the year here at Seido.
    Japanese families have just celebrated the "Golden Week", a one-week holiday where relatives gather together and people travel all around the country.
    Koinobori (carp-shaped windsocks) are hung everywhere to celebrate Children's Day (on the last day of the Golden Week), ravishing the eyes with multicolor scenery. As a symbol of power and energy, they are invigorating our spirits and give us a courageous mindset.
    In the north of Japan, there are still some late-blooming cherry blossoms, as here in Tokyo we are already enjoying the beautiful purple, pink, and white hues of the Wisteria.

    Finally (and mostly), the weather is getting warmer and sunnier, which means it's a great time to head to the Dojo and practice martial arts. The Dojo can get pretty crowded, but it's always exciting to see practitioners from all around the world, with different backgrounds and cultures, coming together to learn and grow.

    This month making no exception, we are still continuing our monthly offers of 10% OFF a product selection.
    We picked for you some Karategi, bags, belts, calligraphies, and more! Discover everything on the website, we are sure you will find something that will suit you.

    This discount will run until June 5th, 3 pm JST.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • Golden Week 2023

    Seido will be closed from May 3rd to May 5th. Our website stays operational and accepts orders, but no shipping will occur during this period. 

    Golden Week 2023

    In Japan, April 29th (Showa Day), May 3rd (Constitution Memorial Day), May 4th (Greenery Day), and May 5th (Children's Day) are national holidays.

    All suppliers, carriers and partners will be closed or will maintain only limited services during the entire week.
    In order to avoid hundreds of orders piling up for Monday 8th, we will be working on May 1st, and 2nd.

    Please also note that orders containing products that are order-made or out of stock might suffer a delay of about 2 weeks if their production/preparation time includes the Golden Week. This delay is taken into account by our system, and the date indicated at checkout stays accurate.

    As usual, our team will continue to answer emails at a slower pace and our website will stay fully operational.

    See you soon on SeidoShop.com!

    (Picture by ucb)

  • April Special Discount

    10% OFF a product selection (until May 1st, 3 pm JPT)

    April Special Discount!

    Hello fellow Budoka!
    As you know, April is a special month in Japan, it's usually the peak of the beautiful season of Cherry Blossoms, and the Japanese gather together to enjoy petals flowing in the breeze. April is also the beginning of the school year here in Japan, and after 2 to 3 weeks off for students, it's time to go back to the dojo!

    To go along with the arrival of spring, and with the new season in mind, we decided to offer 10% OFF a product selection.

    We selected for you some light clothes, such as Juban and Samue, to cool you down during the upcoming warmer days. We also picked bags for your Aikido weapon sets, as well as some belts, pants, and calligraphies from Fuh-Mi to decorate your Dojo or your interior.

    This discount will run until May 1st, 3 pm JST.

    And as we spoke of Cherry Blossoms, we wanted to thank you again for your support during our last 'Sakura Charity Event'. We are proud to be part of such a close-knit community around humanitarian causes, and, thanks to you, we can create a better world together.

    March report

    March was quite busy for us behind the scenes, so we had to slow down the pace of production of the videos filmed during the last Kagami Biraki but we will publish the rest as soon as possible. Meanwhile, you can still check our dedicated playlist and subscribe to our channel if it's not done yet!

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • March Special Discount

    10% OFF a product selection (until March 31st, 3 pm JPT)

    March Special Discount!

    Hello fellow Budoka!
    We're already in March and Spring is just around the corner. We will soon enjoy warmer days and cherry blossoms all around Japan! But good things come to those who wait so let's be a little more patient!

    To prepare for Spring's arrival and to renew your practicing gear, we're offering 10% OFF a product selection. Be it a Dogi, Hakama, Belt, Setta, Bags, or more, we hope you will find something to your liking.

    This discount will run until March 31st, 3 pm JST.

    Also, we wanted to announce a slight change in the way we are managing our Charity Discounts as they will now take place on special occasions throughout the year and last longer. So be ready for our next charity sale which will arrive at the end of this month! We hope you'll be there!

    February report

    • We are still publishing videos of the Kagami Biraki & Budo Hajime event that was held last January, don't forget to check out our dedicated playlist and subscribe to our channel if it's not done yet.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

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