No Black Friday - Seido is closed - We say no to mass consumerism
No orders until Monday, December 2nd, 5 p.m. JST
Dear Budoka,
Ever since Seido was founded, one of our main principles was to go against over-mercantilism and to promote a certain work ethic. But Black Friday being the absolute opposite of everything we believe in, we decided to go against the grain one more time.
In the past, you may have seen us try to turn this event into something more meaningful. We did our best to give back to the Planet, with programs such as "Green Friday" in 2020 and 2022 but also to people like in 2021 with the "Black Friday & Cyber Monday DOUBLE FAIR!". But even by doing so, and giving to various charities such as Amnesty International, Doctors without Borders, Unicef, moreTrees, and 'Friends of the Earth Japan', we still felt like we could try to do things differently.
Helping others as much as possible is part of our philosophy both as human beings and as Budoka. All these charities are important for us, and over time it became the standard for us to support them regularly.
Nowadays, mass consumerism has become part of our daily life and many have grown numb to it. We are using more and more resources, only to please our consumerist lifestyle while turning a blind eye on the reality of our environment. The Planet’s resources are drying up faster than ever, work conditions are deteriorating and the Climate crisis couldn't be more palpable.
Here at Seido, we choose to fight for what we believe is right rather than working for profits.
That’s why, this year again, to stay true to our ethics, we chose to fully close Seido during the Black Friday and Cyber Monday Event.
So from Friday, November 29th, 10 a.m. JST until Monday, December 2nd, 5 p.m. JST, it won't be possible to order anything on the website.
This is the most honest way for us to be true to ourselves and our values.
We are aware that this decision might be more symbolic than anything, but this is what we believe in and we hope to make a difference.
We are not asking anything from you, only to wait until Monday, December 2nd to make a purchase. We also believe that this is a great occasion to take the time and reflect on whether or not you actually need what you are considering purchasing during the Black Friday and Cyber Monday events. This, of course, also applies to your next purchase with us, do you really need it? If not, then we'll be the last to encourage you to make a purchase you don't need.
This is now the second year in a row that we have decided to close Seido as a further step in our philosophy. We know that you, Seido customers, and fellow Budoka, share the same values as we do. We know how faithful and generous you are, always exceeding our expectations, and that’s why we know that together we can do better.
We will never thank you enough for supporting us and believing in us. It is thanks to you all and your consistent support that we can allow ourselves to close for four days and forego the profits and advertisement from Black Friday and Cyber Monday.
Once again, we thank you for your continuous support and for being part of this project. Let's make a better world together.
