All Seido News

This page features all the news on SeidoShop. Thanks to this new feature, you can go back in time (starting December 2015) and check out all discounts, updates and news released on SeidoShop !


  • February Special Sale

    10% Off on our Aikido Keiko Hakama, Iaido/Kendo Keiko Hakama, all Iaido Jacket & the new Suburito section

    February is already here, it's cold in Japan and we're waiting for the snow in Tokyo.
    Watch out for injuries and stay warm! (And for our friends in the other hemisphere, well: lucky you!)

    So, February isn't very special, no extraordinary news except for the All Japan Kobudo Demonstration on Sunday 5th. 
    To make this month a bit more exciting, we've prepared some discounts that may benefit most practitioners, with products from our Aikido, Kendo and Iaido catalog, plus all the new Suburito we've just added. 

    Enjoy the discounts, and see you soon on SeidoShop.com!

    This discount period ends on March 1st, 12pm Japan Time.

  • New Year Sale

    10% off on all Iaito & All Weapon Sets

    Just got back to the Dojo and need some new weapons to start the year with high end equipment ? We're offering 10% discount on all our Iaito and all weapon sets until January 31st.

    Most weapon sets are available in stock and ready to ship within 24h, as well as a few standard Iaito. Additionally, we offer custom made Iaito for which the production time is about 4 to 5 weeks.

    As the school year starts in April in Japan, from March onward our workshops get busy, so if you are interested in a custom made Iaito, now is the perfect time to order for fast manufacturing and delivery (it very likely won't take 5 weeks to have your order ready). 

    We wish you a very happy new year again, and we are looking forward to serving you again in early 2017 !

    This discount period ends on January 31st, 12pm Japan Time.

    New Year Sale
  • New Product Lineup - Suburito & Furibo

    New products on SeidoShop !

    Took us some time, but we finally made it, our Suburito line up is live. From 700g to 3 kg, classic shape, octagonal shape, short or long design... it's a dozen new items available for purchase.

    The Suburito are mainly designed to work on muscular strength and physical power. Suburi practice can be beneficial to all practitioners, however, it must be done, at least initially, supervised by a teacher. Improper use of the Suburito can quickly lead to tendinitis, shoulder and back pain etc. So please be careful !

  • New Year's Wishes for 2017

    Happy new year and all the best for 2017!
    Happiness and health, especially for all the training and long hours on the mats.

    2017 is the year of the rooster (or the bird in general), symbol of patience and perseverance, and that is what we wish you for your personal research and progress in this year.

    At Seido, the year 2016 was extremely busy. An increase in the number of orders on one hand, but above all, many events in which we participated. 2017 may be less packed with happenings, but we work on numerous projects, so subscribe and follow us on social networks to keep updated!

    Every year we witness the declining of Japanese craft's activity, a decrease in the production, and also the natural resources. However, over the last few years we could also see how some amazing initiatives started to develop and practitioners being more and more understanding and supportive. The outlook is tough, but not without hopes. With you on our side, we will continue to fight for the preservation and evolution of Japanese craft traditions.

    You are the reason for our success and our every day motivation. We thank you from the bottom of our hearts for your trust, and we hope to have the pleasure of serving you again very soon, in 2017 !

    New Year's Wishes for 2017
  • New Year Holidays

    New Year Holidays

    Time to get some rest!
    This year, none of our non-Japanese staff has the opportunity to celebrate back home with their family, but we're looking forward to this short holiday period.

    So this year, Seido is closed from December 27th and will resume operations on January 3rd. During that time, orders won't be processed and shipped. However, our team is taking work home and will continue to answers emails as soon as possible.

    Please note that all our manufacturing workshops will be closed as well. Therefore, all orders containing a product (made to order, out of stock product) for which the production time includes this holiday period will be delayed for approximately 10 days. (All is taken into account on the estimated shipping date provided automatically at checkout.)

    The whole Seido Team wishes you a very merry Christmas and a very good time with friends and/or families for those who have the chance.
    We also want to take this very last opportunity for 2016 to say thank you for your amazing support, orders, product reviews and also the presents you sometimes send to us. We are looking forward to serving you again in 2017 !

  • December Sale

    15% off on all carry bags and accessories

    You're not sure of the size/waist/height of your relatives, but you want to offer them a nice made in Japan Aikido/Kobudo related Christmas present? We've got the solution: A great range of well designed carry bags for all weapons and trainings wear or accessories for on the mats, at the Dojo or at home.

    Here at Seido, all equipment is 100% made in Japan. All our accessories feature original designs, and some of them are especially created by our team for our fellow practitioners and friends. You can even order some customizations (embroideries) on items like towels etc., making those the best presents for Christmas.

    And yes, we can deliver fast, on time for Christmas for all orders of in stock products placed before the 19th (in most countries). Check out the other news about 'before Christmas delivery' for more details.

    This discount will end on January 3rd (Tue), 12PM Japan Time.

    December Sale
  • Christmas Special Offer

    For Christmas, in addition to our monthly Discounts, we offer presents with ALL orders!

    Why do we offer this book ?
    Kendo: Culture of the Sword is probably the best martial art studies book published in the past few years.
    As the cover says, it's not only about Kendo, but it's about the entire sword culture in Japan and, therefore, related to all martial arts derived from the arts of the sword.

    Kendo follows the development of Japanese swordsmanship from the aristocratic-aesthetic pretensions of medieval warriors in the Muromachi period, to the samurai elitism of the Edo regime, and then to the nostalgic patriotism of the Meiji state. Kendo was later influenced in the 1930s and 1940s by ultra nationalist militarists and ultimately by the postwar government, which sought a gentler form of nationalism to rekindle appreciation of traditional culture among Japan’s youth and to garner international prestige as an instrument of “soft power.” Today Kendo is becoming increasingly popular internationally. But although new organizations and clubs form around the world, cultural exclusiveness continues to play a role in Kendo’s ongoing evolution, as the sport remains closely linked to Japan’s sense of collective identity.

    We've followed Alex's research for a few years now, and he already published many interesting papers.
    As you know, Seido's staff also participates in some martial art related studies, together with Guillaume Erard. We've actually met with Alex a few months ago, and as we could expect it based on his publications, we've realized major similarities in our conclusions, despite the fact that his research is Kendo oriented and ours is Aikido oriented.

    Our customers not being Kendoka (for most of them), the chances they already have the book are very low. Nonetheless, we believe, as practitioners and researchers, that all martial artists thinking of themselves as Budoka should read this book, and that's why we're offering it for Christmas.
    It is also a great pleasure for us to help spreading Alex's work outside of the Kendo circles.

    We wish you all a wonderful Christmas (and Hanukkah of course).

    Please note that the presents granted for your order will be displayed in the cart but not in the confirmation email. No worries, it's on our packing slips and it will be in your package.

    Christmas Special Offer
  • Black Friday & Cyber Monday Deals

    16% OFF on our 16 most popular products!

    Yes, 16% OFF! That's the biggest discount we ever offered on SeidoShop.
    2016 has been an incredible year for us, thanks to all our supportive customers and friends, so we've decided to make this special offer for the Black Friday.

    Black Friday and Cyber Monday are not very popular concepts in Japan, but we're taking advantage of it ourselves when ordering from abroad, so here we are!

    And yes again, all orders for discounted products will be delivered before Christmas!
    You can check out the related news about 'before Christmas delivery' for more details.

    This discount will end on November 29th (Tue), 12PM Japan Time

    Black Friday & Cyber Monday Deals
  • Schedule for Delivery Before Xmas

    Seido offers the fastest service in Japan, that's a fact. But we don't do magic either, so here is our schedule for December!

    Made to Order items (embroidered belts, made to order Dogi/Iaito etc.): Order before November 28th and you will be delivered before Christmas

    In stock products shipped via EMS/Packet: last chance to get items with mbroideries/engravings delivered before Christmas is December 9th

    In stock products shipped via FedEx or UPS: last chance to get items with embroideries/engravings delivered before Christmas is December 19th
    Yes, we're sure. We usually deliver in 4 days in Europe and 2 to 3 days in North America. Our entire team will be focused on preparing your orders, those shipped with FedEx are expedited on the 19th and those shipped with UPS on the 20th.

    • The 23rd is a national holiday in Japan, but we'll be at work, in case you need our assistance to get your order delivered the 23rd/24th.
    • We will be open on the 26th, but closed from the 27th to January 3rd, for our winter holidays. And of course, email support will be slower but maintained the whole time.

    Finally, please understand that our carriers don't employ magical reindeer, nor customs offices do. Hence, on time order delivery cannot be guaranteed 100% so please don't wait until the last minute to order!

    Schedule for Delivery Before Xmas
  • November Sale

    10% OFF on all Belts & all Classic Bokken

    Unlike in a certain popular show, we know that winter is here! It's cold now in Japan, but our office stays warm and animated by all your awesome orders (thanks!).
    Some of you might already think about Christmas presents and therefore, we've decided to offer a 10% discount on all our belts. So if you want an integrated high end embroidery - that takes 3 to 4 weeks to make - you can be delivered before Christmas.
    And for those who already have a belt or are more interested in weapons, we added a discount on all Classic Bokken!

    Stay warm on the mats !

    This discount will be valid until November 30th

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