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No Black Friday - Seido is closed

We say No to mass consumerism by suspending orders until Monday, December 1st, 5 p.m. JST. (You can browse the website, but you will not be able to checkout).

No Black Friday - Seido is closed - We say No to mass consumerism

No orders until Monday, December 1st, 5 p.m. JST

Dear Budoka,

This year, we once again wish to reaffirm our commitment to the spirit of Budo and our belief in mindful, ethical practice. We have always strived to conduct our business in a way that is meaningful and aligned with our humanitarian values. For this reason, Black Friday does not reflect who we are or what we stand for, in fact, it stands in contrast to our principles.

We always strive to have a positive impact on our community and, to the extent we are able, on humanity as a whole. Rather than following the typical Black Friday philosophy, we have sought to reinterpret it through humanitarian and charitable initiatives, such as our "Green Friday" events and other Black Friday initiatives over the years, which included donations to humanitarian organizations. Our charity program began on Black Friday in 2018, and since then we have supported organizations such as Amnesty International, Doctors Without Borders, UNICEF, moreTrees, and Friends of the Earth Japan as these organizations reflect the values we hold as human beings.

While we had hoped that mass consumerism would slow down in response to the numerous environmental and humanitarian crises we face daily, the trend seems to be accelerating in the opposite direction. Year after year, this can leave us feeling helpless and frustrated, but we can still try to put on the brakes!

For the past two years, we have chosen to close our shop as a sign of our commitment to our values, staying true to our Budo ethics, and focusing on doing what is right rather than chasing mere profit.

And that is why, as we have done for the past two years, we have chosen to stay on the same path, and we will fully close Seido during the Black Friday and Cyber Monday Events.

From Friday, November 28th, 10 a.m. JST until Monday, December 1st, 5 p.m. JST, it will not be possible to place orders on our website.

We know this action alone won't change the world, and that it is largely symbolic, but once again, it stands as a clear expression of what we believe in.

As always, we hope to offer a chance to reflect on whether the items you're thinking of buying during Black Friday and Cyber Monday are genuinely needed. The same principle applies to any purchase you make with us in the future: if you don’t truly need it, we'll be the last to suggest it.

Your trust and support over the years have always made a difference, and thanks to you, we are once again able to take a leap, closing for four days and setting aside the profits we could have earned.

The entire team at SeidoShop thanks you for being here alongside us. Let’s strive to make a difference together!

OBon 2025

Most of Seido's Craftsmen and workshops will take a few days off from August 11th to August 15th, so all custom-made orders will be delayed accordingly.

OBon 2025

Every summer, the Obon festival is celebrated throughout Japan. Rooted in Buddhist beliefs and Japanese traditions, it is a cherished occasion when families gather to honor and remember their ancestors. During this time, communities take part in traditional Bon Odori dances and lantern-floating ceremonies. Obon is both a spiritual and family-centered event, and many businesses close as people take time to reflect, remember, and reunite with loved ones.

As every year, August 11th (Mon) marks Mountain Day, a national holiday in Japan that signals the beginning of some holidays for many, including our craftsmen. So, until August 15th (Fri), the majority of workshops will be closed, leading to extended production time and a temporary suspension of quotations for custom-made items.
Please note that all custom-made orders placed before and during this period will be delayed by about a week. However, rest assured that this is automatically reflected in the estimated shipping dates shown on all product pages and in your cart.

See you soon on SeidoShop.com!

picture by Yoichiro Akiyama CC BY-SA 2.0

Iaido & Kendo Festival

10% OFF a product selection (until August 22nd, 3 p.m. JST)

Iaido & Kendo Festival - July/August Special Discount!

Hello fellow Budoka!

As the repetitive heatwaves around the world keep on testing our limits, training is becoming both a physical and mental challenge. However, dojos remain active, and we know how hard all of you are working to build endurance and discipline.
Here in Japan, despite the weather, traditional festivals such as Obon and the many fireworks events fill these summer evenings with a joyful spirit.

This time, we’ve chosen to honor Iaido and Kendo by offering a 10% discount on a large selection of products. You'll find Jackets, Tetron Hakama, or even Iaito Carry Bags to safely transport your equipment to the dojo.

Summer might be hot, but we trust our product selection, backed by SeidoShop’s commitment to quality, will equip you perfectly for your practice during these challenging months.

This offer will end on August 22nd, 3 pm, Japan Time.

That's it for this time. Enjoy the discounts, and see you soon on SeidoShop.com!

Inventory 2025

Shop closed for Inventory from June 27th to June 30th (ordering won't be possible during this period)

Dear all,

We'll close our shop temporarily to focus on our annual inventory activities (from June 27th to June 30th).

Although we're here and busily working, we cannot take care of your orders for a couple of days.

The shop will be reopened on Tuesday, July 1st, and we'll be able to take care of your orders and emails again.

Note that this has no impact on ongoing orders or displayed shipping estimation dates. It's already been taken into account.

Thank you very much for your understanding, and see you soon on Seidoshop

May/June Special Discount

10% OFF a product selection (until June 9th, 3 p.m. JST)

May/June Special Discount!

Hello fellow Budoka!

What a wait this was! But we are pleased to be finally back with a new discount campaign after a long year. On our side, this year was especially busy thanks to your unconditional support. As usual, we warmly thank you.

Speaking of warmth, Japan is no exception, and here, too, the days are becoming hotter and hotter. The rainy season is also right around the corner, and with it, humidity…
It's in this atmosphere, where every little bit of freshness is a treasure, that we are offering you a 10% discount on a large selection of articles to help you make your time on the tatami more pleasant. Light-Weight Dogi to let your skin breathe, Tenugui to avoid dripping like an ice cream in the sun, or Samue to let the breeze through, we invite you to check our selection of products on sale.

This offer will end on June 9th, 3 pm, Japan Time.

That's it for this time, enjoy the discounts, and see you soon on SeidoShop.com!

All Japan Aikido Embukai 2025

Hotel Delivery or Order pickup. Read more details here

All Japan Aikido Embukai 2025

On May 24th, the 62nd All Japan Aikido Demonstration takes place. We're all excited about this event! While some of our team members will be visiting the Budokan privately, we won’t have an official booth presence there.

However, if you wish to buy equipment, you can order directly through our website, get it delivered to your hotel during your stay, or pick up your prepaid order at our facility.

Hotel Delivery

Check that the shipping date indicated in the cart, plus 2 working days for delivery, matches your stay. We unfortunately cannot speed up the process.
Confirm with your hotel that they accept deliveries.
Enter the address of your hotel/place of stay as a delivery address. (No worries, it can be in English, we'll translate it for you.)
Let us know in a comment in the order the exact timeframe of your stay at the place for delivery.
Don't forget to enter a reachable Japanese phone number for the delivery (hotel phone number, etc.)

Order pick-up

Pick-up is possible, but please note that we can't welcome customers or directly sell products in our office, we only hand over prepaid orders.

The train ride from somewhere in town like Shinjuku to our facility in Wakoshi, Saitama, and back costs about 500 JPY and takes 2 hours.
Shipping fees to a location/hotel in Tokyo are 700 JPY for most orders, hence, this is what we recommend to most customers.

If you are interested in a pick-up, please order and pay through the website, fill in our address in the delivery address information, and leave a note in the cart specifying that you wish to do a pick-up order and your preferred pickup date and time.
The estimated shipping date (+one business day) displayed in the cart will be the date from which you can pick up your order.
Pick-ups are possible from 10:00 to 16:00 on weekdays once your order is ready, but please note that we are closed on national holidays and weekends.

You can send us an email to receive a discount code that can be applied at checkout to save shipping fees. This code cannot be applied once you proceed with the payment.

Golden Week 2025

Seido will be closed on April 29th and from May 3rd to May 6th. Our website stays operational and accepts orders, but no shipping will occur during this period.

Golden Week 2025

In Japan, April 29th (Showa Day), May 3rd (Constitution Memorial Day), May 4th (Greenery Day), May 5th (Children's Day), and May 6th (Greenery Day observed) are national holidays.

All suppliers, carriers, and partners will be closed or maintain only limited services during the entire week.
To avoid orders piling up for Wednesday, 7th, we will be working from April 30th to May 2nd.

Please note that certain orders may suffer a delay of about 2 weeks if their production/preparation time includes the Golden Week. This delay is taken into account by our system, and the date indicated at checkout stays accurate.

As usual, our website will stay fully operational.

See you soon on SeidoShop.com!

(Picture by Takashi Tomooka)

2024~2025 New Year's Holidays

Seido will be closed from December 28th to January 5th. The shipping of your orders and customer support will be on hold during this period.

And here we are, in a blink of an eye, already at the end of 2024.

Now, it's time to take some rest, our team, partners, artisans, and you all. We hope that 2025 will be a great year for everyone of you, be it on or off the mats.

Thus, Seido will be closed from December 28th to January 5th. We will be back on January 6th (Mon).
You will still be able to order on the website but please note that orders will not be shipped during this period, and our customer support team will take care of your inquiries again from Monday 6th. Thank you for your comprehension and patience.

Please note that all our manufacturing workshops and partners will enjoy some holiday and family time, too.
All orders containing a product (made-to-order, out-of-stock product, etc.) for which the production time includes this holiday period will be delayed by approximately 10 days. (This is already taken into account in the estimated shipping date provided automatically at checkout, no worries.)

Everyone here at Seido Team wishes you some very good holidays, peace, and good health.

We are looking forward to serving you again in 2025!

No Black Friday!

We say no to mass consumerism by suspending orders until Monday, December 2nd, 5 p.m. JST. (You can browse the website, but you will not be able to checkout).

No Black Friday - Seido is closed - We say no to mass consumerism

No orders until Monday, December 2nd, 5 p.m. JST

Dear Budoka,

Ever since Seido was founded, one of our main principles was to go against over-mercantilism and to promote a certain work ethic. But Black Friday being the absolute opposite of everything we believe in, we decided to go against the grain one more time.

In the past, you may have seen us try to turn this event into something more meaningful. We did our best to give back to the Planet, with programs such as "Green Friday" in 2020 and 2022 but also to people like in 2021 with the "Black Friday & Cyber Monday DOUBLE FAIR!". But even by doing so, and giving to various charities such as Amnesty International, Doctors without Borders, Unicef, moreTrees, and 'Friends of the Earth Japan', we still felt like we could try to do things differently.

Helping others as much as possible is part of our philosophy both as human beings and as Budoka. All these charities are important for us, and over time it became the standard for us to support them regularly.

Nowadays, mass consumerism has become part of our daily life and many have grown numb to it. We are using more and more resources, only to please our consumerist lifestyle while turning a blind eye on the reality of our environment. The Planet’s resources are drying up faster than ever, work conditions are deteriorating and the Climate crisis couldn't be more palpable.

Here at Seido, we choose to fight for what we believe is right rather than working for profits.

That’s why, this year again, to stay true to our ethics, we chose to fully close Seido during the Black Friday and Cyber Monday Event.

So from Friday, November 29th, 10 a.m. JST until Monday, December 2nd, 5 p.m. JST, it won't be possible to order anything on the website.

This is the most honest way for us to be true to ourselves and our values.

We are aware that this decision might be more symbolic than anything, but this is what we believe in and we hope to make a difference.

We are not asking anything from you, only to wait until Monday, December 2nd to make a purchase. We also believe that this is a great occasion to take the time and reflect on whether or not you actually need what you are considering purchasing during the Black Friday and Cyber Monday events. This, of course, also applies to your next purchase with us, do you really need it? If not, then we'll be the last to encourage you to make a purchase you don't need.

This is now the second year in a row that we have decided to close Seido as a further step in our philosophy. We know that you, Seido customers, and fellow Budoka, share the same values as we do. We know how faithful and generous you are, always exceeding our expectations, and that’s why we know that together we can do better.

We will never thank you enough for supporting us and believing in us. It is thanks to you all and your consistent support that we can allow ourselves to close for four days and forego the profits and advertisement from Black Friday and Cyber Monday.

Once again, we thank you for your continuous support and for being part of this project. Let's make a better world together.

Year-end schedule on SeidoShop

Very last chance to be delivered before Christmas: December 16th. Check the visual calendar, or read more details here.

Seido offers the fastest service in Japan, that's a fact. But we don't do magic either and the international situation has imposed some limits, so for people wanting to be delivered before Christmas, here is our schedule to avoid any bad surprises!

Custom products (embroidered Belts/Dogi, Iaito, etc.): Order before November 25th and you will be delivered before Christmas (some products may have longer production times, please double check the shipping date in the cart when ordering).
In-stock products shipped via FedEx, DHL, or UPS: the last chance to get items with embroideries/engravings delivered before Christmas is December 16th.
We usually deliver in 4 days in Europe and North America.

We'll be open up until December 27th, then closed from the 28th to January 5th, for our winter holidays.

Finally, please understand that our carriers don't employ magical reindeer, and Santa Claus isn't working at customs. Hence, on-time order delivery cannot be guaranteed 100% so please don't wait until the last minute to order!