News

  • OBon 2025

    Most of Seido's Craftsmen and workshops will take a few days off from August 11th to August 15th, so all custom-made orders will be delayed accordingly.

    OBon 2025

    Every summer, the Obon festival is celebrated throughout Japan. Rooted in Buddhist beliefs and Japanese traditions, it is a cherished occasion when families gather to honor and remember their ancestors. During this time, communities take part in traditional Bon Odori dances and lantern-floating ceremonies. Obon is both a spiritual and family-centered event, and many businesses close as people take time to reflect, remember, and reunite with loved ones.

    As every year, August 11th (Mon) marks Mountain Day, a national holiday in Japan that signals the beginning of some holidays for many, including our craftsmen. So, until August 15th (Fri), the majority of workshops will be closed, leading to extended production time and a temporary suspension of quotations for custom-made items.
    Please note that all custom-made orders placed before and during this period will be delayed by about a week. However, rest assured that this is automatically reflected in the estimated shipping dates shown on all product pages and in your cart.

    See you soon on SeidoShop.com!

    picture by  CC BY-SA 2.0

  • Iaido & Kendo Festival

    10% OFF a product selection (until August 22nd, 3 p.m. JST)

    Iaido & Kendo Festival - July/August Special Discount!

    Hello fellow Budoka!

    As the repetitive heatwaves around the world keep on testing our limits, training is becoming both a physical and mental challenge. However, dojos remain active, and we know how hard all of you are working to build endurance and discipline.
    Here in Japan, despite the weather, traditional festivals such as Obon and the many fireworks events fill these summer evenings with a joyful spirit.

    This time, we’ve chosen to honor Iaido and Kendo by offering a 10% discount on a large selection of products. You'll find Jackets, Tetron Hakama, or even Iaito Carry Bags to safely transport your equipment to the dojo.

    Summer might be hot, but we trust our product selection, backed by SeidoShop’s commitment to quality, will equip you perfectly for your practice during these challenging months.

    This offer will end on August 22nd, 3 pm, Japan Time.

    That's it for this time. Enjoy the discounts, and see you soon on SeidoShop.com!

  • Inventory 2025

    Shop closed for Inventory from June 27th to June 30th (ordering won't be possible during this period)

    Dear all,

    We'll close our shop temporarily to focus on our annual inventory activities (from June 27th to June 30th).

    Although we're here and busily working, we cannot take care of your orders for a couple of days.

    The shop will be reopened on Tuesday, July 1st, and we'll be able to take care of your orders and emails again.

    Note that this has no impact on ongoing orders or displayed shipping estimation dates. It's already been taken into account.

    Thank you very much for your understanding, and see you soon on Seidoshop

  • May/June Special Discount

    10% OFF a product selection (until June 9th, 3 p.m. JST)

    May/June Special Discount!

    Hello fellow Budoka!

    What a wait this was! But we are pleased to be finally back with a new discount campaign after a long year. On our side, this year was especially busy thanks to your unconditional support. As usual, we warmly thank you.

    Speaking of warmth, Japan is no exception, and here, too, the days are becoming hotter and hotter. The rainy season is also right around the corner, and with it, humidity…
    It's in this atmosphere, where every little bit of freshness is a treasure, that we are offering you a 10% discount on a large selection of articles to help you make your time on the tatami more pleasant. Light-Weight Dogi to let your skin breathe, Tenugui to avoid dripping like an ice cream in the sun, or Samue to let the breeze through, we invite you to check our selection of products on sale.

    This offer will end on June 9th, 3 pm, Japan Time.

    That's it for this time, enjoy the discounts, and see you soon on SeidoShop.com!

  • Golden Week 2025

    Seido will be closed on April 29th and from May 3rd to May 6th. Our website stays operational and accepts orders, but no shipping will occur during this period. 

    Golden Week 2025

    In Japan, April 29th (Showa Day), May 3rd (Constitution Memorial Day), May 4th (Greenery Day), May 5th (Children's Day), and May 6th (Greenery Day observed) are national holidays.

    All suppliers, carriers, and partners will be closed or maintain only limited services during the entire week.
    To avoid orders piling up for Wednesday, 7th, we will be working from April 30th to May 2nd.

    Please note that certain orders may suffer a delay of about 2 weeks if their production/preparation time includes the Golden Week. This delay is taken into account by our system, and the date indicated at checkout stays accurate.

    As usual, our website will stay fully operational.

    See you soon on SeidoShop.com!

    (Picture by Takashi Tomooka)

  • No Black Friday!

    We say no to mass consumerism by suspending orders until Monday, December 2nd, 5 p.m. JST. (You can browse the website, but you will not be able to checkout).

    No Black Friday - Seido is closed - We say no to mass consumerism

    No orders until Monday, December 2nd, 5 p.m. JST

    Dear Budoka,

    Ever since Seido was founded, one of our main principles was to go against over-mercantilism and to promote a certain work ethic. But Black Friday being the absolute opposite of everything we believe in, we decided to go against the grain one more time.

    In the past, you may have seen us try to turn this event into something more meaningful. We did our best to give back to the Planet, with programs such as "Green Friday" in 2020 and 2022 but also to people like in 2021 with the "Black Friday & Cyber Monday DOUBLE FAIR!". But even by doing so, and giving to various charities such as Amnesty International, Doctors without Borders, Unicef, moreTrees, and 'Friends of the Earth Japan', we still felt like we could try to do things differently.

    Helping others as much as possible is part of our philosophy both as human beings and as Budoka. All these charities are important for us, and over time it became the standard for us to support them regularly.

    Nowadays, mass consumerism has become part of our daily life and many have grown numb to it. We are using more and more resources, only to please our consumerist lifestyle while turning a blind eye on the reality of our environment. The Planet’s resources are drying up faster than ever, work conditions are deteriorating and the Climate crisis couldn't be more palpable.

    Here at Seido, we choose to fight for what we believe is right rather than working for profits.

    That’s why, this year again, to stay true to our ethics, we chose to fully close Seido during the Black Friday and Cyber Monday Event.

    So from Friday, November 29th, 10 a.m. JST until Monday, December 2nd, 5 p.m. JST, it won't be possible to order anything on the website.

    This is the most honest way for us to be true to ourselves and our values.

    We are aware that this decision might be more symbolic than anything, but this is what we believe in and we hope to make a difference.

    We are not asking anything from you, only to wait until Monday, December 2nd to make a purchase. We also believe that this is a great occasion to take the time and reflect on whether or not you actually need what you are considering purchasing during the Black Friday and Cyber Monday events. This, of course, also applies to your next purchase with us, do you really need it? If not, then we'll be the last to encourage you to make a purchase you don't need.

    This is now the second year in a row that we have decided to close Seido as a further step in our philosophy. We know that you, Seido customers, and fellow Budoka, share the same values as we do. We know how faithful and generous you are, always exceeding our expectations, and that’s why we know that together we can do better.

    We will never thank you enough for supporting us and believing in us. It is thanks to you all and your consistent support that we can allow ourselves to close for four days and forego the profits and advertisement from Black Friday and Cyber Monday.

    Once again, we thank you for your continuous support and for being part of this project. Let's make a better world together.

  • O'Bon 2024

    Most of Seido's Craftsmen and workshops will take a few days off from August 12th to August 16th, so all custom-made orders will be delayed accordingly.

    O'Bon 2024

    The O'Bon festival in Japan is a yearly celebration that occurs during the summer. It combines Japanese tradition and Buddhist beliefs to honor ancestral spirits. Over time, O'bon evolved into a family gathering holiday, as the spirits of the deceased are believed to revisit the household altar every year at that time. On this occasion, family members meet to pay tribute to their ancestors by visiting and cleaning their graves. O'bon also features a traditional dance called "Bon Odori" which is a time of merriment and joy.

    Like every year, August 11th (Sun) is Mountain Day, a national holiday in Japan (respected on the following business day when it occurs on Sunday, like this time), which marks the beginning of some holidays for many Japanese, our craftsmen included. So, until August 16th (Fri), the majority of workshops will be closed, the production time will be extended and we will not be able to provide quotations for custom-made items.
    All custom-made orders placed before and during this period will be delayed by about a week, but fear not, this will be automatically taken into account in the estimation of the shipping dates displayed on all products, as well as in your cart.

    See you soon on SeidoShop.com!

    picture by 

  • Inventory 2024

    Shop closed for Inventory from July 29th to July 31st (ordering not possible during this period)

    Dear all,

    During summer vacation we'll close our shop temporarily to focus on our annual inventory activities (from July 29th to July 31st).

    Although we're here and busily working, we cannot take care of your orders for a couple of days.

    The shop will be reopened on August 1st and we'll be able to take care of your orders and emails again.

    Note that this has no impact on ongoing orders or displayed shipping estimation dates. It's already been taken into account.

    Thank you very much for your understanding and see you soon on Seidoshop

  • May/June Special Discount

    10% OFF a product selection (until June 7th, 3 p.m. JST)

    May/June Special Discount!

    Hello fellow Budoka!
    Time flies - another month already passed since our last discount and we can't wait to share our new discount with you! You're probably already planning your summer vacations and marked some seminars in your calendar. Teachers from Hombu Dojo are traveling the world to meet, teach, and practice with you.

    So get ready to join your favorite summer seminars! We got the right lightweight Dogi for you - perfect for traveling - and some bags made of traditional Sashiko weave fabric. Wipe off your sweat with the Tenugi and make sure to protect your knees if needed during long hours of practice. Check out all items of our 10% OFF product selection.

    This discount will run until June 7th, 3 pm JST.

    That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

  • Golden Week 2024

    Seido will be closed on April 29th and from May 3rd to May 6th. Our website stays operational and accepts orders, but no shipping will occur during this period. 

    Golden Week 2024

    In Japan, April 29th (Showa Day), May 3rd (Constitution Memorial Day), May 4th (Greenery Day), and May 5th (Children's Day, observed on May 6th this year) are national holidays.

    All suppliers, carriers and partners will be closed or will maintain only limited services during the entire week.
    In order to avoid hundreds of orders piling up for Tuesday 7th, we will be working on April 30th, May 1st, and May 2nd.

    Please also note that orders containing products that are order-made or out of stock might suffer a delay of about 2 weeks if their production/preparation time includes the Golden Week. This delay is taken into account by our system, and the date indicated at checkout stays accurate.

    As usual, our website will stay fully operational.

    See you soon on SeidoShop.com!

    (Picture by Yoshikazu TAKADA)

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